AtHome's Minix Food Waste Compost Dryer Takes on US and European Markets

AtHome Makes International Moves with Minix

AtHome, under the direction of CEO Yang Jeong-ho, is significantly ramping up its efforts to tap into international markets, particularly in Europe and America. The company has introduced its flagship home appliance, the Minix food waste compost dryer, which aims to revolutionize how households deal with food waste. This compact electric composter boasts impressive efficiency, making it an appealing choice for environmentally conscious consumers.

In an impressive feat, AtHome has sold 150,000 units of the Minix in South Korea since its launch in September 2023, demonstrating the strong demand for innovative waste management solutions. Encouraged by this success, AtHome has now positioned the Minix as a key player in their global expansion strategy, particularly in regions where food waste disposal costs are on the rise.

On February 5, 2025, AtHome sealed an export deal with Mares, a reputable home appliance distributor based in Italy, known for over 40 years of experience in the industry. With the initial shipment comprising a thousand Minix units, the product is set to hit the shelves for European consumers, addressing the significant issue of food waste that has become a pressing concern on the continent.

Prior to this agreement, AtHome showcased the Minix at the prestigious IFA 2024 exhibition in Berlin, where it garnered considerable interest from local distributors. Its appealing price point and sleek design made it stand out among competitors. Furthermore, the distribution deal comes at a crucial time, as many European countries grapple with increasing food waste disposal costs.

AtHome's efforts do not stop in Europe. The company will participate in The Inspired Home Show 2025, held in Chicago, which is recognized as North America’s largest housewares exhibition with a legacy of 125 years. Scheduled for March 2-4, this event will serve as a platform for AtHome to promote the Minix food waste compost dryer along with other leading products, including their dishwashers and mini dryers.

With studies estimating that around 40% of food in the U.S. ends up in landfills, AtHome's Minix presents a timely solution to combat this waste crisis. The company is optimistic that consumers will embrace this innovative product, which not only addresses waste management but also enhances sustainability in everyday living.

Additionally, a recent investment of KRW 18 billion (approximately USD 13.5 million) during AtHome's Series A funding, secured from major Korean venture capital firms, has been instrumental in accelerating its global outreach initiatives. This financial backing has helped facilitate the export contract with Mares and participation in key international exhibitions.

CEO Yang Jeong-ho expressed enthusiasm about this expansion, stating, “We are committed to establishing Minix as a leading K-appliance brand that resonates globally.” He emphasized that AtHome will continue to strive for growth and innovation in the competitive home appliance market.

In conclusion, AtHome’s venture into the U.S. and European markets with the Minix food waste compost dryer signifies a proactive approach towards sustainability, catering to a growing consumer demand for eco-friendly solutions. As the world increasingly prioritizes environmental responsibility, AtHome is poised to play a key role in shaping a more sustainable future through its innovative product offerings.