Delaware North Launches 'Bee the Difference' Campaign to Raise Awareness for Pollinators

Delaware North Launches 'Bee the Difference' for Earth Month

Delaware North, a prominent figure in the hospitality and entertainment industry, proudly announces the return of its highly acclaimed campaign, 'Bee the Difference,' beginning April 1. This initiative, aimed at fostering awareness and education around pollination and its crucial role in our ecosystem, will run through May 20, coinciding with Earth Month and culminating on World Bee Day.

In this year's campaign, guests visiting over 100 Delaware North locations across the United States will have the opportunity to indulge in the specially crafted 'Bee's Harvest Margarita,' made with premium PATRÓN Silver Tequila. This one-of-a-kind cocktail not only offers a delightful taste experience but also serves as a conversation starter about the vital role of pollinators—like bees—in supporting agriculture and biodiversity.

Further enhancing the campaign is a unique augmented reality (AR) experience accessible via a QR code. This interactive feature transports guests to the Hacienda PATRÓN in Jalisco, Mexico, where PATRÓN tequila is produced. Through this immersive journey, customers can take on various challenges, learning about the tequila-making process while also uncovering the significance of pollinators in agriculture.

Recognizing that pollinators are essential for the cultivation of Weber Blue Agave—a key ingredient in tequila—Bacardi USA, which owns PATRÓN, is committed to sustainable practices within tequila production. The company holds the distinction of being the first tequila distiller to achieve GLOBALG.A.P. (Global Good Agricultural Practice) certification, underscoring its dedication to high agricultural standards and environmental care.

Debbie Friedel, Delaware North's corporate senior director of sustainability, emphasized the significance of the campaign: "Delaware North encourages both our team members and guests to 'Bee the Difference' by supporting pollinator education and conservation. The impact bees have on our environment and food systems cannot be overstated, and we're thrilled to bring attention to their importance across our operations at various venues, including airports, restaurants, and gaming locations."

The collaborative effort with The Bee Cause Project marks its third consecutive year during Earth Month, amplifying efforts to educate the public on pollinator relevance. Delaware North has generously contributed over $41,500 to this nonprofit, which provides grants and resources aimed at inspiring the next generation of environmental advocates while protecting essential pollinators.

In recognition of the program's excellence, 'Bee the Difference' recently received a Vibe Vista Award for Best Beverage Limited Time Offer, attesting to Delaware North's commitment to innovative beverage solutions within the hospitality landscape. The prestigious award was presented at the Vibe Conference, a premier gathering in the beverage industry that highlights outstanding service and impact.

Participating venues in this year's 'Bee the Difference' initiative include notable locations such as the Patina Restaurant Group establishments at Disney Springs in Orlando, the State Grill and Bar within the Empire State Building in New York City, various outlets at Fort Lauderdale-Hollywood International Airport, the Yavapai Lodge at Grand Canyon National Park, and Little Caesars Arena in Detroit, among many others.

The Bee Cause Project continues to be a vital partner for Delaware North in promoting environmental stewardship. The initiative not only aims to raise awareness but actively works to equip schools and nonprofits with the tools needed to support pollinator conservation across North America, and beyond.

Delaware North stands as a testament to what can be achieved when businesses unite for a common cause. By encouraging guests to participate in this initiative, the company not only enriches its own offerings but also contributes positively to the planet, aiming to preserve the delicate balance within our ecosystems. With enticing offerings like the 'Bee's Harvest Margarita' and a commitment to reducing environmental impact, Delaware North is setting a precedent in the hospitality industry for sustainability and community engagement.

For those interested in learning more or getting involved, further information can be found at Delaware North's website. Celebrate Earth Month and the pivotal role of pollinators with Delaware North's 'Bee the Difference' campaign and take part in protecting our planet's precious resources.