FROPRO Snacks Increases Presence in Whole Foods to Nearly 400 Stores

FROPRO Snacks Expands Its Reach Across the Nation

FROPRO Snacks, the brainchild of husband-and-wife duo Matt and Chelsea Williams, has just announced a significant expansion into Whole Foods Market, increasing from just 70 locations to an impressive approximately 398 stores nationwide. This strategic move spans seven regions including Florida, the South, Northeast, Mid-Atlantic, Midwest, Southwest, and South Pacific, marking a notable milestone for the brand.

Known for their refrigerated peanut butter snack bars, FROPRO offers flavors that include Birthday Cake, Salted Pistachio Crunch, Chocolate Chip Cookie Dough, and Toasted Mallow. Depending on the region, the offerings may vary; however, customers in the Northeast and Southwest will be able to choose between Birthday Cake and Salted Pistachio Crunch, while the remaining regions enjoy the complete flavor range. Notably, the bars are located in the refrigerated section—FROPRO’s signature position—although they are just as delicious when enjoyed at room temperature, making them a perfect on-the-go snack.

Matt Williams, Founder of FROPRO Snacks, reflects on their journey: “Whole Foods gave us our first shot. They believed in our bar, but more importantly, they provided us with a platform to share our story.” This story is particularly poignant, as FROPRO was born from Matt’s personal journey of recovery and sobriety. With nearly ten years of sobriety under his belt, expanding to nearly 400 Whole Foods locations feels like the culmination of a personal comeback story for Matt and his family.

In a landscape flooded with protein bars that often compromise taste, FROPRO stands out by offering a genuinely delectable peanut butter snack. Each bar is crafted from organic nut butter and plant-based protein, delivering a satisfying 9–10 grams of protein per serving. This focus on quality and flavor makes FROPRO a strong competitor in the snack bar category.

The company's commitment to fostering recovery doesn't end with its product. FROPRO Snacks is also dedicated to creating job opportunities for individuals in recovery and supporting those who are on their path to sobriety. Each new store added to the expanding footprint not only signifies growth for the brand but also broadens the impact it can have on the lives of many.

Headquartered in Boca Raton, Florida, FROPRO Snacks has made its fresh and healthy bars available through other retail channels and directly to consumers via its website, gofropro.com.

This latest expansion is among the largest retail developments in FROPRO Snacks' history and highlights the growing momentum within the refrigerated snacking segment. With consumers increasingly seeking convenient, tasty, and health-conscious snack options, FROPRO is well-positioned to capitalize on this trend.

About FROPRO Snacks

Founded in Boca Raton, Florida, FROPRO Snacks is a clean-food company dedicated to producing protein-rich, refrigerated snack bars using organic nut butter and plant-based protein. The brand not only champions healthy snacking but also advocates for individuals navigating addiction and recovery. For more information, visit fropro.com or find them on Instagram @froprosnacks.