Proya Cosmetics Expands its Reach with New Innovation Laboratory in France

On October 13, 2026, Proya Cosmetics officially inaugurated its new laboratory within the Europe Innovation Center located in Suresnes, near Paris. This significant milestone follows the establishment of the Proya Europe Innovation Center in La Défense, Paris, back in 2024. The launch of the laboratory signifies the company’s commitment to enhancing its presence in Europe, showcasing its ambition for international growth and stronger local ties.

The new lab is designed to further Proya's research and development capabilities, complementing the company's existing centers in Hangzhou, China. It focuses on key areas where Europe excels, such as longevity, skin biology, biotechnology, and sustainable ingredients and technologies. By collaborating with its research facilities in China, the lab aims to innovate in formulations and product safety while also diving deeper into applied research that benefits consumers.

Covering an area of 450 square meters, the new facility boasts 76 state-of-the-art devices and a dedicated team of seven researchers. These resources are set to help generate pioneering scientific insights and unlock new research avenues with substantial growth potential. The lab’s operations emphasize scientific collaboration across Europe, allowing Proya to harness local expertise and consumer trends to drive innovation in cosmetics.

Scientific Collaboration and Knowledge Sharing

Reflecting on this new phase, Hou Juncheng, the founder and chairman of Proya Cosmetics, highlighted the lab’s role in bridging the Chinese and European ecosystems. “This laboratory connects the European and Chinese ecosystems to pool our strengths together, creating new innovation capabilities through the interplay of scientific, cultural, and consumer perspectives,” he stated during the inauguration.

At the opening event, Proya brought together various scientific and institutional partners, demonstrating its intent to foster a rich network of collaboration. Following the laboratory’s inauguration, Proya participated in COSMETIC 360, an international trade fair for the perfume and cosmetics industry, held on October 14 and 15, 2026, at the Carrousel du Louvre. This event attracted over 5,500 visitors from 70 different countries, allowing Proya to showcase its cutting-edge research activities.

Proya Cosmetics also engaged in the event's “Innovation Challenges,” themed around