#France #Innovation Center #Suresnes #Proya Cosmetics

Proya Cosmetics Launches Europe Innovation Center Laboratory

On October 13, 2026, Proya Cosmetics inaugurated its cutting-edge Europe Innovation Center Laboratory in Suresnes, marking an important milestone in the company’s European journey. This facility follows the establishment of the Proya Europe Innovation Center in La Défense, Paris, in 2024. The new lab is designed to enhance Proya’s research capabilities and promote local engagement, reflecting the company's ambitions for international growth.

The Europe Innovation Center Laboratory spans 450 square meters and features 76 state-of-the-art pieces of equipment, staffed with a dedicated team of seven researchers. This lab will concentrate on areas where Europe excels scientifically and technologically, such as longevity, skin biology, biotechnology, and the development of sustainable ingredients. By facilitating collaboration with Proya’s R&D center in Hangzhou, China, which specializes in formulation and product safety, and with its Shanghai center that focuses on hair care solutions, the lab aims to broaden scientific knowledge and foster new research avenues with significant growth potential.

Mr. Hou Juncheng, Founder and Chairman of Proya Cosmetics, emphasized that the new facility aims to connect the European and Chinese innovation ecosystems. He stated, “This Europe Innovation Center Laboratory connects the European and Chinese ecosystems to draw on combined strengths and create new innovation capabilities through the interaction of scientific, cultural, and consumer perspectives.”

In conjunction with the laboratory's opening, Proya Cosmetics participated in the COSMETIC 360 trade show held at the Carrousel du Louvre on October 14 and 15, 2026. This international event is essential for the fragrance and cosmetics industry and attracted more than 5,500 visitors from 70 countries. At the show, Proya showcased its research efforts and participated in the Innovation Challenges under the theme of