#Japan #NTT DOCOMO #Shibuya #LIVE BOARD #SHIBUYA POPUP BOARD

SHIBUYA POPUP BOARD Returns This December

LIVE BOARD, headquartered in Shibuya, Tokyo, has announced the much-anticipated return of the SHIBUYA POPUP BOARD, an innovative advertising space located at the iconic Shibuya Scramble Crossing, from December 1 to December 28. Following its successful set-up earlier this summer, which garnered significant attention and engagement from both advertisers and visitors, the decision to reinstall this captivating board comes in line with the growing demand for year-end promotional activities.

The SHIBUYA POPUP BOARD utilizes advanced location data and analytical technology from NTT DOCOMO to provide impression-based advertising metrics, enabling advertisers to gauge the number of individuals likely to have seen their content, referred to as Visibility Adjusted Contact (VAC). This allows for a more precise understanding of audience reach and engagement, increasing the effectiveness of advertising campaigns.

The backdrop of the SHIBUYA POPUP BOARD is the former site of Sanjūnri Yakuhin, which has been transformed into a rental space aimed at hosting various corporate promotions and creative initiatives starting from April 2025. Its prime location right in front of the Hachiko exit of JR Shibuya Station means that it has the potential to connect with a diverse audience, including international tourists and locals. The board’s height ensures optimal visibility for pedestrians, making it an effective advertising medium during the festive holiday season.

As winter approaches, advertisers are particularly focused on engaging with consumers during key moments such as Christmas and the New Year. The SHIBUYA POPUP BOARD allows for targeted advertising of various seasonal products, from health and wellness items to winter gear, capitalizing on consumers’ seasonal needs and behaviors. This makes it an ideal platform for brands looking to make a significant impact during this critical shopping season.

LIVE BOARD is dedicated to enhancing the effective and efficient operation of Out-Of-Home (OOH) advertising. By creating new value opportunities within the OOH market and continuously adapting advertising solutions to fit diverse lifestyle needs, LIVE BOARD is at the forefront of innovation in the advertising sector.

With over 61,500 screens deployed nationwide, LIVE BOARD is rapidly expanding its network capabilities, combining its installations with various partnerships to maximize reach and engagement across multiple platforms.

SHIBUYA POPUP BOARD Media Information

• - Location: 1-23-8 Jinnan, Shibuya, Tokyo
• - Operating Period: December 1, 2026 - December 28, 2026, until 8 PM
• - Size/Dimensions: H2000 x W4000 mm / 1 face
• - Broadcast Hours: 7 AM - 12 AM
• - Audio: None

About LIVE BOARD

LIVE BOARD operates as a digital OOH ad network operator that leverages data-driven approaches for targeted advertising and effectiveness evaluation. They have pioneered impression-based advertising (VAC) in the domestic OOH realm, enabling advertisers to deploy ads based on real-time foot traffic dynamics effectively. Their innovative network encompasses a plethora of digital OOH assets across outdoor, indoor, and transit environments, utilizing big data from leading telecommunication carriers to enable unprecedented targeting capabilities based on demographics and behaviors, thereby revolutionizing traditional OOH advertising methods.