#Japan #Tokyo #Protein #Dole #mariness

Mariness and Dole Join Forces to Tackle Food Waste

In a significant step towards sustainability, Mariness, a wellness brand co-developed by P2C Studio, has announced a renewal of its popular product, the "Mariness Protein Banana." This revamped version now incorporates Dole's innovative initiative, the 'Mottainai Banana,' which utilizes bananas that have been deemed 'imperfect' due to their appearance or size but are still perfectly delicious.

The Concept Behind 'Mottainai Banana'

Mariness operates under the motto: "Love Yourself More," focusing on making wellness easier and more accessible for everyone. It's vital for the brand to integrate the three pillars of health—exercise, nutrition, and rest—into daily life without overwhelming users. Through this philosophy, they connected with Dole's efforts surrounding the 'Mottainai Banana,' which aims to eliminate food waste by bringing perfectly good fruits into the market despite their aesthetic flaws.

Dole's initiative faces a critical issue: the unnecessary disposal of fruits that, while not visually appealing, are perfectly edible. Inspired by Dole’s mission to turn a negative into a positive, Mariness decided to incorporate these bananas into their new protein formula. They see this as more than just a product; it's a way to inspire conscious choices that benefit society and the environment.

What is a 'Mottainai Banana'?

The 'Mottainai Banana' is a campaign that highlights bananas rejected by retailers for superficial reasons such as blemishes or size. Currently involving over 200 companies, it transforms these rejected bananas into various food products like beverages, ice cream, and snacks. Dole has even launched a video titled 'Mottainai Banana STORY' to raise awareness about the project, sharing the touching journey of a banana that strived to find its place among its peers.

For more details on this heartfelt narrative, check out the project site: Mottainai Fruits.

Characteristics of the Renewed Protein

The new Mariness Protein is all about being eco-friendly without compromising taste. By using 'Mottainai Bananas' in the formulation, the revamped protein aims to deliver a luxurious flavor reminiscent of perfectly ripe bananas. Consumers can enjoy this deliciousness while contributing to food waste reduction—enjoying a refreshing aftertaste free of heaviness.

Product Overview

• - Official Name: Mariness Protein Banana (Mottainai Banana)
• - Price: 3,480 yen (including tax)
• - Content: 345g
• - Launch Date: January 6, 2026
• - Sales Channels: Available online at Mariness's official store, Rakuten, Amazon, Qoo10, and Loft Net Store, as well as at various Loft stores nationwide (some exclusions may apply) and Don Quijote stores.

About Dole

Dole, headquartered in Chuo City, Tokyo, produces and sells various fruits, including bananas and pineapples, alongside processed fruit products. Their motto, "Fruit for Smiles," encapsulates their vision to spread joy through high-quality fruit offerings while promoting diverse ways to enjoy these products. Visit Dole's Official Website for more details.

About Mariness

Mariness is defined by its commitment to making health accessible to everyone. They focus on seamlessly blending wellness into everyday life through exercise, nutrition, and rest, encouraging individuals to adopt healthier habits in a natural way. The brand's flagship product, Mariness Protein, has won accolades, including the 'Shop of the Year' award from Rakuten, and has sold over 1.8 million units, resonating with many customers.

About P2C Studio

Founded in June 2021, P2C Studio operates within the Person to Consumer (P2C) sector, blending brand development with consumer engagement strategies. They focus on a diverse range of products, marketing communication, and e-commerce sales. Under the leadership of Shinji Senoo and Yuki Odori, P2C Studio aims for innovative brand creations that resonate with consumers. For more information, visit P2C Studio's Website.