#Portugal #Lisbon #Changan Automobile #Portugal Football #FPF

Changan Automobile Partners with Portugal National Football Team

On May 22, 2026, Changan Automobile made a bold declaration by officially partnering with the Portuguese Football Federation (FPF), securing its position as the Global Partner of the Portugal National Football Team. This momentous occasion took place at Cidade do Futebol, the very heart of Portuguese football, symbolizing a significant step in Changan's dedication to the European market.

The event not only showcased the partnership but also promoted a shared commitment to excellence and resilience between the two entities. Key representatives from both Changan and FPF attended the ceremony, which also featured several celebrated Portuguese football legends. A highlight of the event included the unveiling of the brand collaboration film titled ‘Sounds Like Changan’, alongside a ceremonial handover of the DEEPAL S05 Plug-In Hybrid (PHEV) vehicle to the leadership of FPF. Furthermore, they initiated a substantial European test drive program that spans an impressive 1,000 kilometers.

This partnership transcends traditional sponsorships and emphasizes an alignment of core values: resilience, excellence, and long-term commitment. As Mi Mengdong, Vice President of Changan Automobile, pointedly remarked, ‘In football, staying 'in the game' signifies full dedication—every tackle, every millisecond of concentration, and every precise pass.’ For Changan, that translates to an ongoing investment, a dedication to innovation, and unwavering support for their users. The Portuguese team has dedicated a century to embodying resilience, mirroring Changan's 45 years of commitment to long-term vision.

The event continued with a ceremonial kick-off involving Changan executives and legendary Portuguese football players, marking the official commencement of this strategic partnership. An important milestone was reached as participants waved the departure flag to launch Changan’s long-distance European test drive initiative. This initiative is set to cover routes from Lisbon through Madrid to Turin, allowing the brand to showcase its PHEV capabilities under diverse climatic and road conditions, and to verify its impressive 1000 km+ range.

The Portugal National Football Team, affectionately known as ‘The Team of the Quinas,’ boasts one of the most prominent reputations in global football, with over half a billion fans worldwide. The partnership between Changan and the FPF symbolizes not only the growing international significance of Portuguese football but also the shared values that both organizations uphold—innovation, ambition, resilience, and excellence.

Moreover, as Changan Automobile embarks on its global expansion under its ‘Vast Ocean Plan,’ Europe stands out as a strategic focal point. This collaboration will aid in localized product planning and brand engagement within the region. Changan’s latest advancements in their New Energy Vehicle (NEV) lineup—including models like the CHANGAN NEVO Q05, CHANGAN DEEPAL S05/S07, and the premium intelligent AVATR series (featuring the AVATR 11 SUV and the AVATR 12 Gran Coupe)—aim to seamlessly integrate cutting-edge automotive technology into Europe's vibrant football community.

About the Portuguese Football Federation

The FPF governs football in Portugal, overseeing the organization and development of the sport at all levels.

About Changan

With 45 years in the automobile manufacturing sector, Changan is one of China’s largest automotive groups, headquartered in Chongqing. The company has a robust footprint including numerous manufacturing bases and a comprehensive sales network spanning over 118 countries. Changan has made significant strides in the European market as well, establishing design and research centers while boosting its global production and sales figures surpassing 30 million units by the end of 2025.

In conclusion, the partnership between Changan Automobile and the Portuguese National Football Team symbolizes a powerful synergy, promising a bright future characterized by shared values and mutual growth. As both entities progress, they stand testament to resilience, commitment, and a shared passion for excellence.