#Japan #Tokyo #Bejewel Inc. #MCP Group #Amondz

MCP Group Takes a Bold Step into Jewelry Tech with Bejewel Inc.

The investment landscape for innovative companies continues to evolve, and the latest move from MCP Group certainly reflects that trend. Recently, the group announced a substantial investment in Bejewel Inc., a South Korean company headquartered in Seoul. Bejewel operates the Amondz platform, one of the largest specialized jewelry vertical e-commerce platforms in Korea, showcasing over 3,000 brands and focusing on engaging Gen Z and Millennial consumers.

MCP Group, through its Japan Evolution Fund and related investment entity, intends to support Bejewel’s robust entry into the Japanese market as well as facilitate its international expansion efforts. As part of this commitment, MCP will provide a board member for the company and establish a close cooperative framework aimed at enhancing operational efficacy and market penetration.

Bejewel has emerged as a frontrunner by offering holistic Direct-to-Consumer (D2C) solutions that encompass ODM/OEM manufacturing support, fulfillment services, and AI-driven design personalization features. This integrated approach positions them uniquely in a competitive landscape, addressing the needs of modern consumers who seek personalized jewelry experiences.

Saeile Hue, the CEO and founder of Bejewel, highlighted an essential challenge within the Korean market – the existence of promising small brands amidst a lack of systematic infrastructure for scaling these businesses. This gap is precisely what inspired him to create Bejewel, aiming to empower individuals regardless of their industry knowledge to launch and grow their own jewelry businesses.

The Japan Evolution Fund has expressed strong confidence in Bejewel’s clear vision and innovative approach to contemporary jewelry retail, particularly in terms of its commitment to sustainability and digital transformation. With the traditional jewelry industry often being segmented and predominantly offline, Bejewel stands out for its proven scalability. MCP Group has its sights set on the localization of Bejewel’s products for the Japanese market, a critical step in replicating the successful business model established in Korea.

As demand for digital-savvy and design-oriented consumer brands heightens, the potential for Bejewel's international expansion appears promising. MCP Group plans to leverage its solid networks and expertise in cross-border investments to vigorously support Bejewel’s scaling efforts in Japan.

Together, MCP Group and Bejewel are embarking on a remarkable journey to forge a next-generation global jewelry platform, with aspirations to serve as a leading player in the Asian jewelry market.

Overview of Bejewel Inc.

• - Company Name: Bejewel Inc.
• - Location: 14th Floor, 416 Teheran-ro, Gangnam-gu, Seoul, South Korea.
• - Business Activities: Operating a specialized vertical e-commerce platform for jewelry.
• - Representative: CEO Hue Saeile.
• - Established: February 2017.
• - Website: Amondz

About MCP Group

Founded in Hong Kong, MCP Group spans across Japan (Tokyo and Fukuoka), the United States, and South Korea. The firm specializes in alternative investment management, including having financial service entities in Japan that focus on risk management and investment strategies. More about the group can be found at MCP Asset Management.

About JEF

The Japan Evolution Fund focuses on supporting entrepreneurial innovation with a vision of creating scalable businesses that can compete globally, while addressing ESG and social issues through its investment activities. Leveraging over 20 years of experience in connecting Japanese and international markets, JEF is committed to enhancing the global competitiveness of Japanese companies.

For inquiries regarding this investment, please visit the JEF contact page: Contact Us. This press release aims to publicly share the activities of MCP Group without soliciting investments in JEF's holdings or any other securities.