Revolutionizing Digital Advertising: The Launch of 'Ad Submission-kun' BPO Service

Revolutionizing the Digital Advertising Industry with BPO

The digital advertising landscape has faced a structural challenge in recent times, driven by the diversification of advertising platforms like Google, Meta, Yahoo!, TikTok, LINE, and X. This surge has led to an exponential increase in operational workload, dramatically impacting the teams tasked with ad submissions and report generation. In response to this pressing issue, SANN Corporation, headquartered in Minato, Tokyo, has unveiled its innovative BPO service named 'Ad Submission-kun'. This service aims to cut down operational costs by over 50%, thereby dramatically improving profit margins.

Background and Purpose

Currently, the digital advertising industry is witnessing an unprecedented rise in workforce demands due to the growing number of platforms. As a result, staff members find themselves overwhelmed with routine tasks, which prevents them from focusing on higher-level strategies that can drive revenue growth, such as creative improvements and campaign planning. The shortage of skilled personnel, along with escalating labor costs, adds to the struggles of these professionals, causing the majority of their workdays to be consumed by mundane operational tasks. Furthermore, the relentless competition in the industry has made it increasingly difficult for businesses to maintain profitability, amplifying these structural issues.

To tackle these challenges, SANN Corporation has launched the next-generation BPO service, 'Ad Submission-kun', which aims to alleviate the workload of digital advertising teams and enhance operational efficiency.

Three Features of 'Ad Submission-kun'

1. Cost Impact through Global Talent Utilization
'Ad Submission-kun' makes use of global talent to offer services at an astonishingly low cost of approximately 1,000 yen per hour. By providing low-cost and stable standardized operations like ad submissions and management, SANN contributes to maximizing corporate profits.

2. High-Quality Operations through Local Marketers and Workflow Improvement
The service ensures strict quality management and checks are implemented according to Japanese standards. The standardized workflow system helps prevent individual dependency and mistakes, thus dramatically improving operational transparency and speed.

3. Resource Shift to Strategic Operations
By outsourcing routine tasks like ad submissions to BPO, internal personnel can focus on higher-value activities such as strategy formulation, analysis, and feedback proposals. This alleviates chronic personnel shortages by delegating routine tasks to skilled global employees.

Pricing Plans and Campaign Offers

Full Plan (Standard) - 160 to 180 hours/month

- Cost: 180,000 yen/month (excluding tax)
- Content: This standard plan guarantees a dedicated staff member, covering ad submissions, management, and improvement proposals. Ideal for companies looking for a stable operational system capable of large-scale operations at a low cost.

Half Plan - 80 hours/month

- Cost: 100,000 yen/month (excluding tax)
- Content: This plan supports standard ad submissions and management while limiting operational scope. Recommended for companies prioritizing cost optimization by tailoring resources to necessary tasks.

Mini Plan - 40 hours/month

- Cost: 50,000 yen/month (excluding tax)
- Content: This entry-level plan is best for those wanting to start small, focusing on specific tasks like report generation or submissions to particular media.

Special Campaign: Companies that sign up for 'Ad Submission-kun' by the end of February 2026 will receive the first month free. Please contact our representatives for details.

Comment from Shinobu Detobata (Executive Director, SANN Corporation)

The increasing number of platforms and the accompanying workload in digital advertising present significant challenges related to staffing and cost burdens. With 'Ad Submission-kun', we combine global talent with local Japanese marketers for effective quality control. By outsourcing routine tasks, we create an environment where businesses can concentrate on strategic operations that matter. We look forward to continuing our support in enhancing marketing profits.

Upcoming Developments

Participation in Int'lex Osaka 2026 'Sales & Marketing DXPO'

Ahead of our participation in Int'lex Osaka, we will host an online seminar addressing resource shortages in advertising operations and marketing.

- Key Topics:

- Why has advertising operation become a 'busy yet unprofitable structure'?
- To what extent can profit structures change by outsourcing submissions and management?
- Case studies of companies successfully shifting to strategic operations.

We highly recommend this seminar for companies considering attending the event or those looking to gather information online beforehand.

Co-hosting Webinars

We will collaborate with partner companies to conduct a webinar focusing on the effective use of strategic BPO to maximize sales. Our goal is to transform operational workloads into 'sales-creating time', enhancing companies' value.