#Japan #Tokyo #CAP #SmileCap #Selfie Camera

Introducing SmileCap: A New Way to Capture Smiles

On October 3, 2025, coinciding with the "World Smile Day," CAP Co., Ltd. based in Shibuya, Tokyo, launched the beta version of SmileCap, an innovative self-photography service. Designed to bring out natural smiles with the help of encouraging prompts, this service is easily accessible through a web browser, without any installation requirements.

What is SmileCap?

SmileCap is a self-photography tool that energizes the environment with lively prompts, helping to capture the joyful moments among family, friends, or at corporate events. It addresses common challenges faced during group photos, such as stiff expressions or misaligned gazes, ensuring that all participants can enjoy the moment together. The resulting photos have a professional quality, turning those fleeting moments into cherished memories.

Features of SmileCap

1. Engaging Prompts to Unleash Genuine Smiles: The service is designed to enhance the atmosphere with prompts that encourage laughter and natural smiles, ensuring that no precious moments are missed.

2. No Installation Required: SmileCap can be launched directly from a web browser, making it accessible for everyone to use with just a simple click.

3. Transforming Photography into Play: SmileCap is not only about capturing photos; it creates a unique experience by turning photography into a fun activity, encouraging users to enjoy the process of taking pictures as much as the photos themselves.

Customization for Events

One of the most exciting features of SmileCap is its ability to customize the prompts and event logos for each occasion. By simply scanning a QR code at the event, attendees can use their favorite prompts to capture a memorable moment, complete with the event’s logo automatically added to the photo. This encourages natural smiles, increases willingness to share, and enhances promotional efforts.

Looking ahead, the developers plan to enhance the service by offering a dedicated app version, providing an even more accessible way for users to enjoy SmileCap. Furthermore, with eyes set on a global expansion, the service is already available in Japanese, English, and Korean, with plans for additional languages to facilitate cross-cultural sharing of smiles.

The Inspiration Behind SmileCap

The idea for SmileCap originated from personal experiences at family gatherings where getting everyone to smile naturally in group pictures was a challenge. One particularly difficult time was when the founder's daughter was just two years old; despite attempts to coax her to look at the camera, she would often look away. This inspired the vision for SmileCap—imagine a phone that could interact and encourage smiles from everyone in the picture. Not only has this concept made family memories more enjoyable, but it has also turned everyday moments into spontaneous “photo play.”

Message from HAYATO IKI, CEO of CAP

"A fleeting smile can become a lasting memory of happiness." Photography possesses a unique power; regardless of the circumstances, each capture freezes time, transforming recollections into warm, fond memories. Even the smallest smile can be etched in our hearts as a reminder of happy moments, enriching our lives. SmileCap aims to acknowledge and capture those small instances of joy, linking them to the future.

For anyone interested in learning more about SmileCap, please visit our website here and check out our corporate site here. The future of joyful, spontaneous photography is here with SmileCap.