#Japan #Tokyo #menstrual pain #Tsumura #OneMoreChoice

Overview of the Exhibition: "Let’s Start by Understanding the Differences"

Tsumura Co., Ltd., a company dedicated to promoting women's health, launched the exhibition titled "Let’s Start by Understanding the Differences" from July 24 to 27, 2025, at Marunouchi, Tokyo. This initiative is part of Tsumura’s ongoing effort since 2021 through their project called #OneMoreChoice, which aims to create a society where individuals are not forced to endure the pain associated with menstruation and PMS (Premenstrual Syndrome).

The exhibition had an impressive turnout, with 4,886 visitors over four days, including not only individuals suffering from menstrual issues but also partners and managers eager to gain insight and understanding. Attendees included men who accompanied their partners, as well as managers from workplaces with many female employees, all expressing a desire to deepen their understanding of these often-overlooked challenges.

Exhibition Structure and Experience

The exhibition was divided into four sections: "Introduction," "Awareness," "Imagination," and "Confrontation." Visitors journeyed through these areas, engaging in experiences designed to give them a glimpse into the impacts of menstruation and PMS on daily life. Each section offered opportunities for learning through immersive experiences and displayed research data igniting natural conversations about the hardships associated with menstrual symptoms.

Visualizing Hidden Struggles

In the "Awareness" area, attendees learned about various struggles associated with menstruation, often exacerbated by societal expectations like not wanting to be a burden or concern for others, leading to what Tsumura calls "hidden endurance." Through audio clips and manga illustrations, the exhibit highlighted personal stories of individuals coping with these silent battles. Visitors shared their reactions, expressing how seeing real-life experiences made them appreciate the complexities of these struggles.

Simulating Daily Challenges

The "Imagination" section allowed visitors to experience symptoms such as fatigue, dizziness, and nausea through interactive displays. A notable feature was the Virtual Reality (VR) simulation that permitted participants to feel the actual intensity of menstrual pain, a feature that drew significant interest, with 365 participants experiencing it throughout the event. Feedback from attendees indicated that these simulations opened new understanding about the diverse experiences faced by those with more intense menstrual symptoms.

Personal Reflections and Choices

The final section, "Confrontation," encouraged attendees to share their suggestions for alternatives to endurance—referred to as "One More Choice." Visitors wrote their personal insights on a wall, suggesting actions such as seeking support or initiating dialogue, effectively creating a collective quilt of understanding and compassion.

The exhibition also featured prominent guests, including actress Miyu Ikeda, who advocated for a respectful, empathetic society. She shared her own response to the pain and challenges associated with menstruation, emphasizing the need for open conversations.

Visitor Reactions and Insight

Throughout the event, feedback from participants highlighted the importance of understanding and empathy in bridging gaps between experiences. Many visitors remarked on their newfound awareness of hidden struggles and the necessity for a supportive environment where individuals are encouraged to speak out instead of silently enduring.

The exhibition concluded with a resounding message that mutual understanding is crucial in creating a world where the challenges associated with menstruation are openly acknowledged and supported.

Conclusion

Tsumura’s #OneMoreChoice project continues its commitment to fostering an inclusive dialogue around menstruation and PMS. By encouraging people to share their experiences and insights, Tsumura aims to dismantle the stigma surrounding these natural processes. The exhibition showcased the power of empathy and open communication in addressing women's health issues and will be followed by the dissemination of further insights and highlights through dedicated online platforms.