Digital Media Solutions, Inc. Conducts Successful Sale to Prominent Investor Group

Digital Media Solutions, Inc.: A New Chapter Begins

Digital Media Solutions, Inc. (DMS) has officially concluded its sale to a prominent investor group, resulting in a new era for the company as it focuses on expanding its digital performance advertising capabilities. The deal, which involves major financial players such as BlackRock, Bain Capital, Blackstone, and Abry Partners, reflects DMS's strategic move towards strengthening its long-term financial foundation.

In the past year, DMS undertook major initiatives aimed at not only enhancing its access to capital but also positioning itself for significant growth. With the completion of this sale, DMS is set to leverage increased financial resources intended to support ongoing strategic initiatives and aggressive growth plans. The company's technology-enabled solutions aim to bridge the gap between consumers and advertisers effectively.

Joe Marinucci, Co-Founder and CEO of DMS, expressed his enthusiasm about the new direction the company is taking. He stated, “Today marks the beginning of a new era for DMS, our team, our clients, advertisers, publishers and other partners. With a healthy balance sheet and the support of new owners, we will continue advancing our products and developing our capabilities to meet our customers' evolving needs.” Marinucci emphasized the company's commitment to meeting the dynamic needs of its clients while delivering measurable results.

DMS is well-positioned to take advantage of emerging trends in its core verticals, which include Property and Casualty (PC) Insurance, Health Insurance, and Education. The company aims to drive better business outcomes by connecting advertisers with high-intent consumers through its cutting-edge technology platform. DMS not only helps consumers in their shopping endeavors but also ensures that advertisers achieve exceptional returns on their advertising investments.

The support from the new investor group paves the way for DMS to embark on exciting growth opportunities and enhance its product offerings. This strong financial backing will empower the company to research and develop innovative solutions, ensuring that DMS remains at the forefront of the digital advertising landscape.

As a result of the sale, DMS has joined forces with industry stalwarts, allowing the company to capitalize on their expertise and resources. This partnership is expected to bolster DMS's competitive edge in the marketplace and will enhance its ability to deliver results that resonate with consumers and advertisers alike.

Moreover, the sale signifies a pivotal moment for DMS, as it lays a solid foundation for upcoming projects and initiatives. Marinucci remarked, “We thank our clients and business partners for their ongoing support. We are grateful to the DMS team, whose unwavering commitment to supporting our mission, our clients, and each other will continue to drive our success.”

Moving forward, DMS is not only focused on expanding its footprint in advertising but is also keen on staying attuned to evolving market demands, ensuring that it provides unmatched value to its clients. The marketing technology sector is continuously changing, and DMS is set to remain agile, innovative, and committed to excellence.

In conclusion, the successful completion of the sale represents more than just a transactional event; it marks the beginning of a transformative journey for Digital Media Solutions, Inc. Equipped with renewed vigor and strategic partnerships, DMS is ready to navigate the future of digital performance advertising with confidence and ambition.

For more information on Digital Media Solutions, Inc., visit digitalmediasolutions.com.