#Japan #Kyoto #Nissen #Isekai Guild #Fenrir Feel

Isekai: A Gateway to Magic and Adventure

The world of isekai has taken the realm of fantasy and imagination by storm. Recent research conducted by Nissen, a leading company based in Kyoto, reveals that a significant portion of people, particularly between the ages of 20 to 79, are not just familiar with the concept of 'isekai' but are also actively drawn to its many appealing aspects. In the latest survey, an impressive 73% of respondents acknowledged their awareness of isekai reincarnation, with 55% expressing a desire to experience it firsthand.

So, what intrigues them about the idea of being reborn into another world? The survey explored various facets, such as careers one would like to pursue in an isekai setting. Unsurprisingly, the top choice among both men and women is to become a wizard or a sorceress. Men ranked the roles of a hero or adventurer second, while women showed equal interest in fortune-telling or becoming mystical beings like fairies.

In addition to career aspirations, respondents articulated their ideal visions for an isekai universe. Half of the participants (50%) yearned for a world where magic is commonplace, followed closely by a desire to coexist with animals and mythical creatures (46%), and to inhabit a peaceful, nature-rich environment (43%). These findings underscore a universal craving for the magic and freedom often depicted in fantasy narratives.


Launching a New Adventure: The Isekai Guild
Nissen is set to introduce its first product as part of the 'Isekai Guild' project, which aims to capture and celebrate the essence of the isekai experience. Scheduled for release in mid-December, the 'Fenrir Feel' is a unique blanket made to evoke the fur of the legendary beast Fenrir from Norse mythology. This product signals the beginning of Nissen's ambitious new venture, blending reality and fantasy while inviting audiences to immerse themselves in alternative worlds.

The development of 'Fenrir Feel' is spearheaded by the team behind the successful 'Cat Feel' project, emphasizing not just aesthetic appeal but also the tactile sensation and warmth that deliver a truly 'real fantasy experience.' This four-way blanket design, which can also be used as a poncho or bolero, aims to encapsulate the sensation of wrapping oneself in the mythical creature's fur.

To create additional excitement leading up to the product's release, Nissen has launched a special feature called 'Monster Compatibility Assessment' available on the Isekai Guild page. This engaging interactive segment invites users to answer five questions to determine the most suitable type of magical beast they resonate with before they acquire their Fenrir Feel blanket. It's a fun and unique way to explore how these extensions of fantasy intertwine with individuals’ lives.

Nissen strives to build not just a product but a comprehensive narrative and infrastructure around the isekai theme, enhancing customer engagement through related content and experiences. The Isekai Guild project aims to foster a community where enthusiasts can truly immerse themselves and partake in the mythos of isekai worlds.

Towards a Bright Future
Nissen's survey and its subsequent initiatives highlight the enduring appeal of the isekai genre across various demographics, showing that thousands are eager to bridge the gap between reality and the allure of fantastical lands filled with magic and adventure. As Nissen celebrates its 55th anniversary in 2025, it continues its commitment to innovating and connecting with its diverse customer base through captivating concepts like the Isekai Guild.

For further updates and to join the adventure, follow Nissen on social media platforms. Whether you're a dedicated fantasy fan or a newcomer to the isekai phenomenon, there's always a new story waiting to unfold.

Nissen Official Twitter