ohpner Supports Comprehensive Promotion of Real Estate Service 'Rakuie Baikyaku'

Comprehensive Promotion of 'Rakuie Baikyaku'

ohpner, a company specializing in offline marketing based in Shibuya, Tokyo, has taken a significant step in promoting 'Rakuie Baikyaku', a real estate purchasing service focused on relocation offered by Ikken Construction, a core company of the Iida Group Holdings. The initiative involves a comprehensive approach that includes strategic design, commercial production, and broadcasting.

'Rakuie Baikyaku' aims to redefine the process of relocation to be economically and mentally supportive, drawing inspiration directly from customer feedback. A standout feature of this service is the 'Free Rent Period', allowing homeowners to continue living in their property rent-free for up to one year after selling it and signing a rental agreement. This unique aspect alleviates the financial burden associated with sudden relocations, providing an innovative solution for homeowners.

Additionally, to further aid in the moving process, Ikken Construction will cover moving costs, thereby reducing both the hassle and expenses related to the relocation. This approach highlights their commitment to making transitions as seamless and accessible as possible.

New Commercial

A central element of the promotion is the newly created CM, which draws inspiration from debate programs. In it, two characters representing 'the sell-first camp' and 'the buy-first camp' passionately discuss their perspectives on the challenges of relocation. As the discussion intensifies, the advertisement presents 'Rakuie Baikyaku' as the service that addresses the common concerns related to moving, such as the burden of double loans and the uncertainty of when a property will sell.

The commercial effectively showcases the advantages of the service, including the significant cost benefit of free moving expenses. In the end, both camps appear satisfied, which conveys the service’s credibility and reassuring qualities.

Commercial Summary

- Title: 'Heated Debate' (30 seconds)
- Distribution mediums: Taxi commercials, TVer, smoking area signage, among others.

Production Team

- Strategic Planner: Kazuya Takishi (ohpner)
- Creative Director: Masahiro Kitao (ants)
- Producer: Koji Imanishi (ants)
- Production Manager: Daijiro Nagao (ants)
- Director: Toshiyuki Nagata

About ohpner Co., Ltd.

ohpner is dedicated to supporting business growth through offline advertising and marketing consulting. They provide comprehensive marketing solutions, including media selection for mobility advertising (formerly ad trucks), taxi advertising, transit advertising, and other out-of-home (OOH) media. From creative production to advertising distribution and effectiveness measurement, ohpner delivers total marketing solutions tailored to their clients’ needs.