Chaco Launches 'Designapalooza': A Contest for the Next Sandal Straps

Chaco Unleashes 'Designapalooza'



Chaco, the prominent brand synonymous with outdoor sandals, has sparked excitement with its latest initiative, "Designapalooza." This nationwide contest beckons the dynamic #ChacoNation community—a passionate group of fans, artists, and adventurers—to unleash their creativity and submit original designs for the next legendary Z/1 Classic sandal strap.

A Call to Creative Minds


Launched on August 19 and running until September 1, this vibrant two-week competition empowers individuals to present their unique artistic visions in hand-drawn, digital, or textile forms. The stakes are high: not only will the winning design grace a limited-edition run of Z/1 Classic sandals, but the designer will also receive a $5,000 cash prize and a coveted place in Chaco history.

"For years, we've seen ChacoNation use our straps to tell stories, rep their identities, and celebrate the outdoors. Now we're handing over the design table to them," says Rose Fulbright, Marketing Director at Chaco. This contest serves as a celebration of individuality and the creative spirit that lies at the heart of the Chaco brand.

The Competition Format


Once the submission period closes, Team Chaco will meticulously sift through the entries to select five standout finalists. These finalists will collaborate with Chaco to refine their designs. This process includes selecting details like buckle colors and threads to perfect their sandals' look, ensuring that each strap reflects the designer's vision.

But the final say won't be just with Chaco—it's up to the loyal community to vote via Instagram for their favorite design. This interactive element helps deepen the bond between the brand and its devoted community, making it a cherished moment for both participants and Chaco supporters alike.

Chaco’s Commitment to Quality and Sustainability


Founded in 1989, Chaco has long been a pioneer in crafting premium footwear for outdoor enthusiasts. One of the brand's hallmark offerings, the Z/sandals, are not only designed for durability but are also repairable through the ReChaco program. This initiative helps keep over 20,000 pairs of sandals out of landfills each year, showcasing Chaco's commitment to sustainability.

Additionally, all Chaco footwear styles come with the endorsement of the American Podiatric Medical Association (APMA), thanks to the brand's innovative LUVSEAT™ footbed, which prioritizes comfort, health, and safety. This recognition affirms Chaco's dedication to crafting sandals that are fit for any adventure.

Join the Design Revolution


As Designapalooza unfolds, the anticipation builds around the creative stories that will come to life on the new sandal straps. Destinations like trails, cities, and music festivals could soon feature these unique designs, allowing participants to leave their mark on Chaco's adventurous legacy.

For details on how to enter this exciting contest and other updates, visit chacos.com/US/en/designapalooza. Embrace the chance to combine style with storytelling, and who knows—you might just create the next iconic strap that will accompany countless adventures!

In summary, Chaco's Designapalooza not only invites artistic expression but also fosters a sense of community among fans who cherish their love for outdoor exploration. It’s an opportunity to showcase creativity, personal stories, and the spirit of adventure that reflects the essence of the Chaco brand.

Topics Consumer Products & Retail)

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