#Japan #Shibuya #Gourica Marketing #Naoko Watanabe #8K Peaks

Gourica Marketing Partners with Naoko Watanabe

Gourica Marketing, a Tokyo-based company that advocates for a world that is freer and more prosperous through human-centered rationalization, has officially signed a sponsorship agreement with Naoko Watanabe, an active nurse and a distinguished mountain climber. This collaboration aims to support Watanabe in her ambitious endeavors while aligning with Gourica's vision.

Meet Naoko Watanabe

Naoko Watanabe, who hails from Fukuoka, has nurtured a passion for climbing since childhood. In 2006, she began her journey to conquer the world's highest peaks, having successfully summited Cho Oyu at 8,201 meters. Watanabe made history in 2024 as the first Japanese woman to ascend all 14 of the world’s 8,000-meter peaks, and as a standout accomplishment, she is the first woman globally to record 30 ascents of these towering mountains. Her relentless pursuit of challenging summits serves as a symbol of overcoming limits and discovering new aspects of oneself, inspiring hope and courage in many.

Gourica’s Mission and Watanabe's Impact

Gourica Marketing operates under the purpose of making the world a more liberated and rich place through human-centered rationalization. The mindset and tenacity displayed by Watanabe strongly resonate with this philosophy, making her an ideal partner for the company. Watanabe’s journey not only embodies the spirit of adventure but also encourages individuals to strive for their dreams. This sponsorship is a substantial step to bolster her efforts in overcoming challenges throughout her climbing career.

A Comment from Gourica’s CEO, Kensuke Okamoto

During the agreement signing, Gourica’s CEO, Kensuke Okamoto, expressed admiration for Watanabe's dual role as a nurse and climber. He stated, “Watanabe is a passionate and courageous mountain climber who supports the lives of others through her nursing career while taking on the challenging peaks that only 14 exist across the globe over 8,000 meters high. Despite her extraordinary achievements, her personable nature and deep affection for the mountains and Sherpas have truly resonated with us.”

Okamoto further emphasized that Watanabe manages her climbs both scientifically and humanely, surpassing the traditional image of an alpinist. Her belief in making the world freer and richer through her mountain experiences aligns beautifully with Gourica's mission.

The commitment includes support in fundraising, event organization, and every step of her challenging journey. “We are inspired by Watanabe’s dedicated approach to paving her own path, and we are excited to accompany her as a sponsor,” he added.

Going forward, Gourica will invest its marketing expertise and digital transformation resources into enhancing her endeavors, believing that together, they can forge a future that is progressively freer and more affluent.

Company Overview: Gourica Marketing, Inc.

Founded in Shibuya, Tokyo, Gourica Marketing is dedicated to transforming the marketing landscape by optimizing the supply chain related to promotional materials. The vision it holds guides its operations to create meaningful connections between brands and consumers, delivering services that enhance efficiency and effectiveness in marketing. After an MBO supported by Femto Partners in June 2023, Gourica has become independent from the Konica Minolta Group, focusing on their flagship service, 'Magonote.'

For more information, please contact:
Gourica Marketing, Inc.
Public Relations Department
Email: [email protected]