#Japan #Tokyo #Hibiyakadan #Mother'sDay #GiftingTrends

Emerging Trends in Mother's Day Gifting

In a comprehensive survey carried out by Hibiya Kadan, a leading flower company based in Tokyo, new consumer trends regarding Mother's Day gifting have emerged. Conducted annually since 2006, the latest survey collected responses from around 2,700 participants nationwide, revealing significant shifts in attitudes towards gifts for mothers, especially ahead of Mother’s Day 2026.

Key Findings

1. The Value of Time Over Gifts

One of the most remarkable changes noted in the survey is the decreasing emphasis on material gifts. When asked about their ideal Mother's Day experiences, respondents expressing preference for receiving presents dropped dramatically, falling from 60% in 2024 to about 30% by 2026. In stark contrast, the desire for spending quality time with family and receiving personal messages or letters has surged, illustrating a growing appreciation for emotional connections over tangible items. This transition underscores a societal shift where shared moments are becoming increasingly valued, marking a departure from a consumer-driven mindset.

The reasons behind this trend can be attributed to a rapidly digitizing world, where the value of real, face-to-face interactions has risen. For many mothers, the most cherished gifts now revolve around experiences rather than physical objects, emphasizing the essence of connection and togetherness.

2. Maintaining Budgets Amid Rising Prices

Despite ongoing economic pressures and rising prices, the willingness to invest in Mother's Day gifts remains robust. The survey indicated that while the most common budget range for gifts has consistently been between 3,000 yen and 4,999 yen, there has been a notable shift among those considering gifts under 5,000 yen. Specifically, respondents planning to spend below this threshold declined from 57.1% in 2025 to 51.6% in 2026, indicating a strong inclination to maintain the quality and sentiment of the occasion regardless of economic conditions. This reflects a steadfast commitment to honor the significance of Mother's Day as a special event.

3. The Popularity of Arrangements

In terms of gift form, both givers and recipients are leaning towards floral arrangements rather than traditional bouquets. The convenience of giving and receiving beautifully arranged flowers, which require less preparation and maintenance, aligns perfectly with the growing demand for time-efficient gifting. This is particularly evident in the rise of pre-arranged arrangements appealing to busy households and active seniors, highlighting a collective desire for aesthetic beauty without the associated hassle.

4. A Shift Towards Sustainability

Sustainability plays a crucial role in contemporary gifting choices. Over 60% of gift-givers expressed a preference for environmentally conscious options, while about 70% of recipients echoed the same sentiment. This indicates an increasing environmental awareness among consumers, along with a growing belief that sustainable gifts are those that maintain their beauty over time. In light of rising prices, many now appreciate gifts that not only contribute to reduced waste but also offer lasting joy, effectively marrying ethical consumption with personal satisfaction.

Societal Impacts on Gift-Giving

Social dynamics also influence gifting patterns, particularly concerning gifts for mothers-in-law. The survey revealed that nearly half of the respondents plan to give gifts to their mothers-in-law, reflecting the increasing roles they play in supporting family dynamics amidst smaller family units. This shift from traditional obligation to genuine gratitude showcases the evolving nature of familial relationships.

To cater to this need, Hibiya Kadan offers a refined selection of preserved arrangements and floral displays that require minimal upkeep, aiming to simplify gifting for those navigating potentially complex relationships.

Conclusion

As we approach Mother's Day 2026, the market reflects a crucial turning point characterized by a simultaneous prioritization of efficiency and meaningful human interaction. Hibiya Kadan aspires to be a partner in creating meaningful moments through floral gifting, with a mission not just to deliver flowers but to connect heartfelt sentiments through every bouquet. By valuing the stories behind our floral gifts, we aim to continuously innovate and redefine the essence of acknowledgment and gratitude this Mother’s Day.

Survey Methodology

Conducted Period: January 15, 2026 - February 1, 2026
Participants: Men and women from across Japan
Method: Internet-based survey targeting both gift-givers and recipients
Total Responses: Gift-givers - 1,785; Recipients - 946

About Hibiya Kadan: Founded in 1872, Hibiya Kadan has grown to encompass around 190 locations nationwide, offering a wide range of floral products and services. With a commitment to enriching lives through flowers, Hibiya Kadan continues to inspire creativity and connection in every occasion, proving that flowers are much more than mere gifts—they are experiences.

For more information, visit Hibiya Kadan's official site