MANGA Research Institute Unveils the 2025 Manga IP Market Survey Report

The 2025 Manga IP Market Survey Report: Insights and Trends

The MANGA Research Institute, a recognized entity analyzing Japanese pop culture through an intellectual property (IP) lens, has officially published its much-anticipated second Manga IP Market Survey Report for 2025. This comprehensive report highlights the vast reach of manga IP, including expansions into gaming, merchandise, and live entertainment sectors.

Overview of the Survey Findings

For 2025, the MANGA Research Institute will continue its detailed analysis, initially presented in the previous year's report, which included domestic and international revenue from anime adaptations of manga, market estimates for gaming, merchandise, and specific IP economic impacts like those from 'ONE PIECE' and 'Jujutsu Kaisen.' The latest findings, which are now available for purchase, feature four key chapters:
1. Global Market Size of Manga IP
2. IP Power Rankings
3. Individual IP Research
4. Survey Analysis of the US and French Comic Markets

1. Global Market Size of Manga IP (2023)

Japan's manga IP global market reached approximately 4 trillion yen in 2023, marking a significant 9.7% year-on-year growth. Notably, the overseas market has expanded to encompass 44% (around 1.8 trillion yen) of this total, with the international visual media market, driven by streaming and movies, seeing a remarkable 20% increase. Conversely, the gaming sector faced a downturn, recording a 15.6% decline in total revenue due to a lack of new titles.

2. Individual IP Research (2023)

Detailed research was conducted on four prominent titles: 'Demon Slayer,' 'Oshi no Ko,' 'BLEACH,' and 'Bungo Stray Dogs.' This analysis aimed to measure market size more precisely by collecting data on unit prices and quantities based on different media. Whenever available, financial data from rights holders were utilized to deepen the analysis, while supplementary data included game revenue and international manga rankings to form a clearer picture of market dynamics.

3. Latest IP Power Rankings (2025)

For the most recent IP power rankings, a comprehensive evaluation was conducted based on five metrics: recognition, fan base, social media popularity, original content popularity, and revenue potential. The result is a collective ranking of the top 20 manga and anime IPs, providing valuable insights into their market positioning and performance.

4. US and French Comic Market Analysis (2025)

The survey also focused on two major markets for Japanese manga— the United States and France. By analyzing point-of-sale (POS) data for Japanese comic books and conducting a survey of 750 respondents in each country, the combined market size of Japanese comics in these territories has been estimated to exceed 200 billion yen. The study also covered the usage of pirated content and cross-referencing between paid purchases and subscriptions to provide a comprehensive view of the market landscape.

How to Purchase the Report

The report is available for purchase starting today, February 20, 2026, with data files set to be provided to buyers from March 2, 2026.

- Standard Report Purchase: 200,000 yen (excluding tax)
- Discount for IMART 2025 Sponsors: 100,000 yen (excluding tax)
- Bronze Sponsorship Package: 200,000 yen (including all benefits mentioned)

For further inquiries regarding the purchase, interested parties can access the registration form available at purchase link.

Upcoming Report Presentation

Clients who purchase the report will receive an invitation for a presentation scheduled for March 9, 2026, where detailed findings will be discussed.

- Time: 18:45 (Doors Open), 19:00 (Presentation Begins), 20:00 (Networking), 21:00 (Event Ends)
- Venue: Close to Ichigaya Station, details will be provided to report purchasers.

This thorough investigation will not only inform stakeholders about current market trends but also provide a roadmap for future opportunities and challenges. For further information on the MANGA Research Institute’s activities, please visit: MANGA Research Institute Website.

Key Researchers:
The report was contributed to by key researchers, including Ken Kikuchi, a director at the MANGA Research Institute, entertainment economist Junichi Nakayama, and Masayuki Ikegami, President of Sakura Corps. For market analysis regarding the U.S. and French comic segments, GFKE Insight Japan Inc. led the investigation.

The MANGA Research Institute aims to capture and analyze phenomena in Japanese pop culture, contributing towards cultural and business development, while also organizing cross-industry market research and advisory activities.