Kirameki no Tori Launch
2026-02-20 04:51:47

Kyoto's Kirameki no Tori Takes a Leap into Convenience Store Market

Kirameki no Tori Expands to Lawson Convenience Stores



Kyoto's beloved ramen shop, Kirameki no Tori, is all set to make its first foray into convenience store offerings. The company, Kirameki no Mirai Co., Ltd., led by President Masahiko Kubota, is a subsidiary of Yoshinoya Holdings and is known for its signature dishes, including rich chicken broth ramen and Taiwanese mixed noodles. On February 24, 2026, customers can find three new products inspired by their culinary excellence at Lawson convenience stores across Japan.

The three products launching include:
1. Sapporo Ichiban Kirameki no Tori Special Creamy Chicken Soup Noodles – Developed by Sanyo Foods, this cup noodle recreates the essence of their popular chicken broth ramen but in a convenient cup format. It features rich, emulsified chicken soup flavored with lemon and black pepper, served with a sturdy, chewy noodle that holds up well in soup.
2. Kirameki no Tori Super Creamy Chicken Ramen (Soy Sauce) – This hot noodle dish, exclusive to the Kinki region, embodies the flavors of their signature chicken broth ramen, enhanced with black pepper and onion.
3. Kirameki no Tori Taiwanese Mixed Noodle Flavor Rice Ball – An onigiri that captures the essence of their famed Taiwanese mixed noodles, featuring a rich filling of spicy minced pork balanced with soy sauce-infused rice.

Background and Development


This innovative venture into the convenience store market stems from a desire among Lawson and Sanyo Foods employees who are fans of Kirameki no Tori. Their passion for the restaurant's exceptional taste has led to this exciting collaboration.

For the Sapporo Ichiban Kirameki no Tori Special, the instant cup noodles promise robust flavor through a meticulous development process. Sanyo Foods President Junichiro Ida highlighted their unique approach in crafting the liquid seasoning, shifting from conventional oil-based seasonings to a broth-centric concoction that elevates the overall quality of the soup. This dedication culminated in a satisfying blend of flavors designed to tantalize the taste buds and provide a filling meal for on-the-go customers.

The Hot Noodle variant, packed with a rich chicken flavor, maintains the essence of Kirameki no Tori’s specialty, featuring a silky broth that pairs seamlessly with the noodles for a hearty experience.

Similarly, the Taiwanese Mixed Noodle Flavor Rice Ball stands out with its potent flavors. The rice is perfectly cooked in a savory chicken broth, creating a satisfying base for the indulgent minced pork filling, spiced with cayenne pepper and garlic to keep customers coming back for more.

The Kirameki no Tori Experience


Kirameki no Tori has established itself as a staple in Kyoto's culinary scene since opening its first restaurant in April 2013. Today, it boasts a total of 26 restaurants nationwide, including 14 in Kyoto, 8 in Osaka, and even two branches overseas in China. Their commitment to high-quality ramen is matched only by their mission to bring joy to their customers and contribute to society, fostering a vibrant culture around their dining experiences.

The restaurant name “Kirameki” denotes a sparkle or shine, capturing the essence of their vision to let both the ramen and their customers shine brightly. With the introduction of these new products in collaboration with Lawson, they aim to expand their reach and share their beloved flavors with an even broader audience.

Conclusion


As Kirameki no Tori steps into the world of convenience stores, this collaboration promises to deliver a taste of Kyoto to fans and newcomers alike. Starting February 24, don't miss the chance to experience the beloved flavors of Kirameki no Tori at your nearest Lawson store. Whether you're grabbing a quick meal or enjoying a flavorful rice ball, Kirameki no Tori’s entrance into the convenience store realm marks a delicious milestone for ramen enthusiasts everywhere.


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Topics Consumer Products & Retail)

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