#USA #Toyota #Plano #Ela Taubert #Música Latina

Toyota Forms Dynamic Partnership with Ela Taubert

In a significant announcement made on May 30, 2025, Toyota Motor North America unveiled a one-year partnership with the Colombian pop sensation Ela Taubert. This collaboration is set to redefine the musical landscape for young fans while affirming Toyota's commitment to supporting emerging artists in their journey to success. As part of this exciting partnership, Ela, who recently released her acclaimed debut album "Preguntas A Las 1111", will kick off her anticipated US tour later this year.

Toyota's initiative to back Taubert’s rise represents not just a marketing strategy but an innovative cultural connection aimed at engaging with fans through music that bridges Anglo and Latin sounds. "Our partnership with Ela Taubert is an exhilarating step forward in our commitment to innovation and cultural ties," stated Dedra DeLilli, Toyota’s Vice President of Marketing Communications. "We are thrilled to accompany her on this prosperous musical journey, providing an immersive experience aligned with the passions of the next generation."

A Celebration of Latin Music

The collaboration will see Toyota as the main sponsor of Taubert's international tour which aligns with the launch of her self-titled album. Specific US tour dates will be announced soon. The partnership anticipates delivering various opportunities for fans to experience Taubert’s distinctive sounds throughout the year, thereby strengthening the brand's connection with diverse musical genres.

Recently, Taubert made waves at the Sueños Music Festival where she showcased her talents as a special guest performer. The event took place at the Toyota Music Den (TMD) in Chicago, Illinois, providing an intimate setting for fans to enjoy performances from rising stars, including DND (Do Not Disturb), Eddie Zuko, and Kobi Cantillo.

The TMD also featured engaging activities such as vehicle showcases which highlighted the Land Cruiser and the Prius Prime, allowing attendees to interactively experience the fusion of music and innovation, including exciting merchandise giveaways.

Continued Collaboration

Ela Taubert's melodies will not be limited to her tour. She will also be featured in Sounds of the Road, an exclusive series of performances and interviews presented by Toyota and SiriusXM. This series aims to spotlight both emerging and established artists, and Taubert's episode, conducted in Spanish, will mark a notable milestone for the series as it embraces Latin talent for the first time.

Fans eager to stay updated on this exciting partnership and hear content from the Sueños Music Festival are encouraged to follow Toyota Latino on Instagram and Facebook for exclusive content and announcements.

About Ela Taubert

Hailing from Bogotá, Ela Taubert blends her Latin roots with influences from contemporary artists such as Miley Cyrus, Adele, and Taylor Swift. Her minimalistic vocal pop, infused with alternative elements, shapes an emotional refuge for her listeners. In 2024, she opened for Karol G in Bogotá, earned her first Latin GRAMMY for Best New Artist, and collaborated on the remix of ¿Cómo Pasó? with Joe Jonas. The following year, she was recognized in Artists to Watch lists by Amazon Music, Pandora, and VEVO DSCVR, and collaborated with music giant Max Martin. She also made her mark at major festivals like Estéreo Picnic and Tecate Pa'l Norte, establishing herself as an emerging star in the Latin pop scene.

Toyota’s Legacy

Founded nearly 70 years ago, Toyota has firmly woven itself into the cultural fabric of North America. Dedicated to advancing sustainable mobility, Toyota continues to innovate through its brands, Toyota and Lexus, backed by a robust dealer network of over 1,800 stores. With plans to manufacture automotive batteries for electric vehicles at its North Carolina plant in 2025, Toyota is leading with more electric options than any other manufacturer, offering 32 electric vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.