Coca-Cola Bottlers Japan Achieves Rainbow Certification for Fourth Consecutive Year
Coca-Cola Bottlers Japan, headquartered in Minato, Tokyo and led by CEO Karin Dragan, has recently been recognized for its dedication to LGBTQ+ initiatives with the prestigious Rainbow Certification. This accolade, awarded by the non-profit organization work with Pride, signifies the company's strong commitment to promoting inclusivity and equality in the workplace. Not only has Coca-Cola Bottlers Japan received this recognition for four consecutive years, but it also achieved the highest accolade of Gold Certification for the sixth time in five years.
The company's mission of delivering happiness to everyone reflects its active engagement in diversity and gender equality, which are vital components of its corporate strategy. Coca-Cola Bottlers Japan takes pride in fostering an inclusive environment where every individual’s uniqueness is celebrated, allowing diverse perspectives to fuel sustainable growth. Through various initiatives focused on LGBTQ+ awareness, the company is making strides toward creating a workplace where all employees can reach their full potential.
Here are a few notable programs the company has implemented to support LGBTQ+ individuals:
1. Cross-Sector Collaboration: This year, in partnership with FamilyMart, the company launched a campaign during Pride Month in June. Customers purchasing either a Coca-Cola or Coca-Cola Zero 500ml bottle at selected FamilyMart stores received an original sticker to raise awareness for LGBTQ+ issues. The campaign aimed to promote a better understanding of LGBTQ+ rights and diversity within society.
More on this campaign here.
2. International Coming Out Day: On October 11, Coca-Cola Bottlers Japan organized a lecture and discussion featuring guest speakers from the LGBTQ+ community to further educate its employees. The initiative aims not only to spread knowledge but also to encourage action towards inclusivity. This event reinforces the company’s commitment to being an active ally in the LGBTQ+ movement.
Learn more about this initiative here.
3. Pride Week Awareness Events: Beginning in 2023, the company has designated the week of June 28, a historic date marking the Stonewall Riots, as Pride Week. During this time, the company focuses on deepening understanding of LGBTQ+ issues among its employees. Activities included viewing and discussing a short film about the struggles faced by same-sex couples in disclosing their relationships to family. Additionally, initiatives like “Ally Sprouts,” which invited employees to express their visions as allies, were also undertaken.
More about Pride Week here.
4. Hormone Therapy Support: As part of its commitment to gender equality, Coca-Cola Bottlers Japan will implement a cost subsidy for employees seeking hormone therapy starting on October 1, 2025. This initiative aims to alleviate the mental burden faced by employees who feel a disconnect between their gender identity and physical characteristics. The company emphasizes its commitment to fostering a supportive environment where all employees feel safe to pursue their career ambitions without discrimination or fear.
More information available here.
The PRIDE Index, established by work with Pride in 2016, serves as the first evaluation criterion in Japan aimed at creating work environments where LGBTQ+ individuals thrive. The index consists of five categories: Policy, Representation, Inspiration, Development, and Engagement/Empowerment. Organizations meeting the prescribed conditions within these categories are granted scores, leading to their recognition with Gold, Silver, or Bronze certifications.
Explore the PRIDE Index.
The Rainbow Certification evaluates businesses and organizations that collaborate beyond their usual boundaries to support LGBTQ+ individuals in the workplace and society. This recognition further emphasizes the importance of collective efforts in creating an inclusive environment for all.
Read more about the Rainbow Certification.
Coca-Cola Bottlers Japan remains steadfast in its commitment to valuing diversity and fostering equality within its workforce, indicative of its corporate ethos. For more details about their initiatives toward inclusion, visit their website. Diversity and Inclusion Initiatives.
The company's mission of delivering happiness to everyone reflects its active engagement in diversity and gender equality, which are vital components of its corporate strategy. Coca-Cola Bottlers Japan takes pride in fostering an inclusive environment where every individual’s uniqueness is celebrated, allowing diverse perspectives to fuel sustainable growth. Through various initiatives focused on LGBTQ+ awareness, the company is making strides toward creating a workplace where all employees can reach their full potential.
Key LGBTQ+ Initiatives
Here are a few notable programs the company has implemented to support LGBTQ+ individuals:
1. Cross-Sector Collaboration: This year, in partnership with FamilyMart, the company launched a campaign during Pride Month in June. Customers purchasing either a Coca-Cola or Coca-Cola Zero 500ml bottle at selected FamilyMart stores received an original sticker to raise awareness for LGBTQ+ issues. The campaign aimed to promote a better understanding of LGBTQ+ rights and diversity within society.
More on this campaign here.
2. International Coming Out Day: On October 11, Coca-Cola Bottlers Japan organized a lecture and discussion featuring guest speakers from the LGBTQ+ community to further educate its employees. The initiative aims not only to spread knowledge but also to encourage action towards inclusivity. This event reinforces the company’s commitment to being an active ally in the LGBTQ+ movement.
Learn more about this initiative here.
3. Pride Week Awareness Events: Beginning in 2023, the company has designated the week of June 28, a historic date marking the Stonewall Riots, as Pride Week. During this time, the company focuses on deepening understanding of LGBTQ+ issues among its employees. Activities included viewing and discussing a short film about the struggles faced by same-sex couples in disclosing their relationships to family. Additionally, initiatives like “Ally Sprouts,” which invited employees to express their visions as allies, were also undertaken.
More about Pride Week here.
4. Hormone Therapy Support: As part of its commitment to gender equality, Coca-Cola Bottlers Japan will implement a cost subsidy for employees seeking hormone therapy starting on October 1, 2025. This initiative aims to alleviate the mental burden faced by employees who feel a disconnect between their gender identity and physical characteristics. The company emphasizes its commitment to fostering a supportive environment where all employees feel safe to pursue their career ambitions without discrimination or fear.
More information available here.
About the PRIDE Index
The PRIDE Index, established by work with Pride in 2016, serves as the first evaluation criterion in Japan aimed at creating work environments where LGBTQ+ individuals thrive. The index consists of five categories: Policy, Representation, Inspiration, Development, and Engagement/Empowerment. Organizations meeting the prescribed conditions within these categories are granted scores, leading to their recognition with Gold, Silver, or Bronze certifications.
Explore the PRIDE Index.
Understanding the Rainbow Certification
The Rainbow Certification evaluates businesses and organizations that collaborate beyond their usual boundaries to support LGBTQ+ individuals in the workplace and society. This recognition further emphasizes the importance of collective efforts in creating an inclusive environment for all.
Read more about the Rainbow Certification.
Coca-Cola Bottlers Japan remains steadfast in its commitment to valuing diversity and fostering equality within its workforce, indicative of its corporate ethos. For more details about their initiatives toward inclusion, visit their website. Diversity and Inclusion Initiatives.
Topics People & Culture）
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