#Japan #Tokyo #DearOne #ARUTANA #AdTai Forum

DearOne to Showcase Retail Media Platform at AdTai Forum

DearOne, a new subsidiary of NTT Docomo focused on marketing innovations, is poised to participate in the offline event titled "AdTai Forum" on September 25 and 26, 2025. The forum will feature an engaging presentation by Kawai, the Executive Officer of DearOne, who will reveal the potential of the innovative retail media platform, ARUTANA. This platform allows advertisers to distribute ads across a diverse range of official retail applications, thus maximizing exposure.

Event Details

Date & Time: September 25, 2025, from 12:00 to 12:30 (C2b Session)
Topic: "Unlocking the Potential of Purchase Data Utilization through Retail Media Networks"

Kawai's talk aims to shed light on how retailers can accurately measure the impact of in-store advertising campaigns. He will delve into ARUTANA’s capabilities, presenting real-life success stories that demonstrate how the platform has leveraged substantial purchase data to deliver measurable results. The discussion is particularly significant as ARUTANA reached an impressive 42.5 million monthly active users as of August 2025.

Insights on ARUTANA

During the session, Kawai will emphasize the power of using real-time purchase data to enhance marketing strategies, noting how ARUTANA enables targeted advertising right at the point of purchase. By analyzing consumer behavior and ensuring timely engagement, retailers have the opportunity to significantly boost their sales conversions. This capability is vital in an increasingly competitive retail landscape.

The Speaker

Kawai Kanichiro, the General Manager of Business Promotion at DearOne, brings a wealth of experience to the stage. Prior to joining DearOne, Kawai honed his skills at Yahoo Japan, where he worked in real estate, media, and commerce sales since 2005. His strategic insights into market expansion at Supership Corporation further enrich his profile. Since his arrival at DearOne in 2022, he has been instrumental in launching ARUTANA and has taken charge of its sales strategy.

About the AdTai Forum

The AdTai Forum is organized by the Advertising Conference and will be held at the Akasaka Intercity Conference Hall, conveniently located in Minato City, Tokyo. The event is free to attend but requires prior registration due to limited capacity. This year's gathering promises to foster discussions around new marketing trends and innovative advertising solutions.

Event Location:
Akasaka Intercity Conference
1-8-1 Akasaka, Minato City, Tokyo
(2 minutes walk from Tameike-Sanno Station and Kokkai-gijidou Station)

With numerous prominent retailers already engaged in ARUTANA, including Tsuruha Holdings, Daiso Industries, Loyalty Marketing, and Edion, the platform continues to expand its reach, providing advertisers with unprecedented access to a highly engaged consumer base.

As the retail landscape evolves, DearOne aims to lead the charge in how purchase data can be harnessed meaningfully, offering attendees valuable insights that could redefine their advertising strategies.

Learn More about ARUTANA

For further information on ARUTANA and its capabilities, visit DearOne's Official Site.

Overview of DearOne

DearOne serves as an innovative new venture under NTT Docomo, showcasing a dynamic approach towards app development and marketing solutions. From customizing official retail applications through their "ModuleApps 2.0" to promoting the robust ARUTANA platform, DearOne remains dedicated to advancing digital product growth with a suite of advanced marketing technology tools, including user behavior analytics tools and customer engagement solutions.

Company Representatives:
Kawano Yasuhisa, CEO
Headquarters:
Torano-mon 3-8-8 NTT Torano-mon Building, 4th Floor, Minato City, Tokyo
Website:
https://www.dearone.io/