Kindred Bravely's Latest Acquisition: Expanding Support for Mothers in Every Phase of Parenthood
In a significant development in the maternity and nursing sector, Kindred Bravely, known for its commitment to supporting mothers, has officially acquired Storq, a brand focused on stylish maternity apparel and baby essentials. This merger marks an important step in both brands’ missions to better serve expecting and new mothers. Founded in 2015, Storq has gained recognition for its innovative designs that combine functionality with aesthetics, making it a natural fit for Kindred Bravely's focus on supporting mothers at different stages of their journey.
Carrie Welch, CEO of Kindred Bravely, expressed her enthusiasm regarding the merger, highlighting that both brands share a common vision centered around enhancing the motherhood experience. "From the moment we connected with the Storq team, we knew this partnership was meant to be. We have built Kindred Bravely around nurturing support during the early days of motherhood — from breastfeeding and recovery to those quiet moments of bonding. Storq introduces a new chapter by providing essential products that empower moms to comfortably transition back into their everyday lives with their babies. Together, we aim to fully support women through the full spectrum of motherhood, offering products that are both practical and delightful to use."
The newly released collection, branded ‘Storq, Made for Baby by Kindred Bravely,’ is now available for purchase on Kindred Bravely’s website. The initial selection features a blend of beloved Staple Storq items alongside new products tailored for new parents. This includes must-have essentials such as stylish play mats, stroller accessories that facilitate mobility and convenience, versatile changing kits for those on-the-go, cooler bags for baby items, muslins, and more. By combining comfort, style, and practicality, this collection aims to make the journey through early motherhood smoother and more enjoyable.
On the other side, Courtney Klein, co-founder of Storq, emphasized the excitement surrounding this new venture, stating, "When Grace and I established Storq, our goal was to develop practical products that reflect the realities of motherhood without compromising on style. Joining forces with Kindred Bravely allows us to amplify our reach and better serve more parents while remaining true to our founding principles. This isn’t just an end; it is an evolution, and we look forward to what we will create together."
In addition, Klein and fellow co-founder Grace Kapin highlighted that their designs are intended for practical scenarios most mothers encounter, from late-night feedings to mid-day stroller walks and everywhere in between. The collection seeks to cater to the evolving needs of modern moms while ensuring they don’t have to sacrifice their sense of style or self-identity during their parenting journey.
As part of this acquisition, both brands are committed to continuing the evolution of their offerings based on direct input and feedback from parents. With the initial launch being just the beginning, fans and followers can expect further products and releases later this year under the Kindred Bravely brand.
To shop the new range and experience the products designed for new parents, visit kindredbravely.com. For additional updates and community engagement, follow @kindredbravely on social media. This partnership not only emphasizes the value of practical and stylish parenthood essentials but also highlights the growing trend of brands coming together to enrich the motherhood experience. Together, Kindred Bravely and Storq are poised to set a new standard in the maternity and parenting market, making the journey into motherhood feel less daunting and more empowering.
Carrie Welch, CEO of Kindred Bravely, expressed her enthusiasm regarding the merger, highlighting that both brands share a common vision centered around enhancing the motherhood experience. "From the moment we connected with the Storq team, we knew this partnership was meant to be. We have built Kindred Bravely around nurturing support during the early days of motherhood — from breastfeeding and recovery to those quiet moments of bonding. Storq introduces a new chapter by providing essential products that empower moms to comfortably transition back into their everyday lives with their babies. Together, we aim to fully support women through the full spectrum of motherhood, offering products that are both practical and delightful to use."
The newly released collection, branded ‘Storq, Made for Baby by Kindred Bravely,’ is now available for purchase on Kindred Bravely’s website. The initial selection features a blend of beloved Staple Storq items alongside new products tailored for new parents. This includes must-have essentials such as stylish play mats, stroller accessories that facilitate mobility and convenience, versatile changing kits for those on-the-go, cooler bags for baby items, muslins, and more. By combining comfort, style, and practicality, this collection aims to make the journey through early motherhood smoother and more enjoyable.
On the other side, Courtney Klein, co-founder of Storq, emphasized the excitement surrounding this new venture, stating, "When Grace and I established Storq, our goal was to develop practical products that reflect the realities of motherhood without compromising on style. Joining forces with Kindred Bravely allows us to amplify our reach and better serve more parents while remaining true to our founding principles. This isn’t just an end; it is an evolution, and we look forward to what we will create together."
In addition, Klein and fellow co-founder Grace Kapin highlighted that their designs are intended for practical scenarios most mothers encounter, from late-night feedings to mid-day stroller walks and everywhere in between. The collection seeks to cater to the evolving needs of modern moms while ensuring they don’t have to sacrifice their sense of style or self-identity during their parenting journey.
As part of this acquisition, both brands are committed to continuing the evolution of their offerings based on direct input and feedback from parents. With the initial launch being just the beginning, fans and followers can expect further products and releases later this year under the Kindred Bravely brand.
To shop the new range and experience the products designed for new parents, visit kindredbravely.com. For additional updates and community engagement, follow @kindredbravely on social media. This partnership not only emphasizes the value of practical and stylish parenthood essentials but also highlights the growing trend of brands coming together to enrich the motherhood experience. Together, Kindred Bravely and Storq are poised to set a new standard in the maternity and parenting market, making the journey into motherhood feel less daunting and more empowering.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.