Peroni Nastro Azzurro Launches New Campaign with Limited-Edition Gold Bottles

Peroni Nastro Azzurro Celebrates Everyday Victories

In an exciting new initiative, Peroni Nastro Azzurro, Italy's leading beer brand, is launching a lifestyle campaign titled "Here For The Nastro Azzurro". This campaign aims to honor everyday victories with a touch of Italian style and a limited-edition selection of gold bottles. Partnering with the renowned Emmy Award-winning chef and media personality, Giada De Laurentiis, the brand aims to inspire fans to celebrate both small and big moments alike.

A Toast to Blue-Ribbon Moments

The campaign is timely, coinciding with the exhilarating season of winter sports where athletes globally strive for blue ribbons, a symbol of excellence. The name of the campaign itself, "Here For The Nastro Azzurro," translates to "Here For the Blue Ribbon," emphasizing the brand's commitment to celebrating exceptional moments. As Giada takes a leading role in the campaign, she encapsulates the essence of Peroni, where connection and quality meet.

With limited-edition gold bottles adorned with a real blue ribbon around their necks, these collectibles are more than merely a vessel for beer; they are keepsakes designed to commemorate victories shared with friends. The bottles feature a 5K solid gold cap, contributing to their luxurious appeal and tying back into Peroni's commitment to quality.

Capturing the Spirit of Celebration

The campaign spots not only showcase athletes but also highlight moments of joy that elevate everyday life. One ad portrays a skier racing toward the finish line to claim their Peroni, while another captures Giada playfully enjoying her 'blue-ribbon moment' after a day on the slopes. Both messages resonate with the brand’s desire to define not just athletic triumphs, but also the joy found in everyday gatherings and celebrations.

"For us, the blue ribbon isn’t merely a trophy awarded to elite athletes; it’s an emblem of the spirit with which we pursue life’s memorable moments," shares Sofia Colucci, Chief Marketing Officer for North America at Molson Coors, the parent company of Peroni Nastro Azzurro. "We aim to evoke a sense of joy and togetherness, inviting fans to toast to their achievements with something beautifully crafted."

Partnering with Culinary Icon

Giada De Laurentiis's collaboration with Peroni is no mere coincidence. Giada, with her Italian roots and passion for food and social connections, perfectly represents the brand's ideals. In her recent statements, she highlights how Italian culture revolves around sharing joyous moments, whether at a dinner table or an après-ski bar.

By teaming up with Peroni again, Giada seeks to bring the warmth and flavors of Italian heritage to fans, fostering a sense of togetherness that resonates with many.

Limited-Edition Gold Bottles

In celebration of the launch, fans have the chance to enter sweepstakes to win Peroni's limited-edition gold bottles or purchase them directly from the official website while stocks last. Each bottle not only serves as an exquisite collectible but also acts as a reminder of the brand's rich heritage and commitment to quality.

To join in the fun and possibly snag a coveted bottle, fans are encouraged to visit PeroniUSA.com/NastroAzzurro and follow the campaign on social media. As the winter sports season rolls on, moments of triumph—whether on the slopes or in daily life—deserve a fitting celebration. Peroni Nastro Azzurro is here to ensure that every occasion is worthy of a toast.

For more information and details about entries and purchases, fans can keep updated through the official Peroni USA channels, embracing the Italian spirit of celebration and connection this winter.