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Midea and FC Barcelona Unite in Strategic Partnership

In a landmark agreement announced on September 2, 2025, Midea, the world's leading smart home appliance brand, is set to become a main partner of FC Barcelona, starting from the 2026/2027 season. This strategic five-season partnership will prominently feature Midea's branding on the sleeves of FC Barcelona’s match jerseys and training apparel, coupled with extensive brand exposure during La Liga home matches. The official signing took place at Spotify Camp Nou, marking a monumental moment for both organizations.

The Significance of the Partnership

The new alliance between Midea and FC Barcelona represents a convergence of sport and innovative technology. As explained by Rafael Yuste, FC Barcelona's First Vice President, welcoming Midea into the Barça family aligns perfectly with the club’s forward-looking vision and commitment to excellence. "It will be an honor for FC Barcelona to welcome Midea, starting from the 2026/27 season, into the great Barça family," Yuste stated, highlighting Midea's leadership in smart home solutions and their shared values in research and innovation.

Lewis Fu, President of Midea International Business, further elaborated on the partnership's potential, noting, "FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams in the world. We look forward to a long partnership where Midea and FC Barcelona are the world's No. 1 on and off the field." With FC Barcelona having amassed 28 La Liga titles and 5 Champions League trophies, the brand alignment promises to enhance Midea’s visibility on a global scale.

Expanding Global Presence

The collaboration goes beyond just jersey branding. Midea is looking to establish a deeper connection with fans through various initiatives, leveraging FC Barcelona’s extensive global audience of over 430 million online followers and an annual TV viewership of 400 million. The club’s powerful brand presence, coupled with Midea’s innovative capabilities, sets the stage for unique marketing campaigns and community engagement activities.

Moreover, this partnership is part of Midea's broader strategy, which includes sponsorships in various national competitions, such as the AFC Asian Cup 2027 and the CAF Cup of Nations 2025. The alignment with FC Barcelona further solidifies Midea's commitment to becoming a key player in sports sponsorship while enhancing its brand image within the competitive realm of smart home appliances.

About Midea Group

Founded in 1968, Midea has evolved into a major global player in home appliances, providing cutting-edge technological solutions in various sectors, including Industrial Technology, Robotics, Automation, and Smart Logistics. With revenues reaching $57.5 billion in 2024 and ranking 246th on the Fortune Global 500 list in 2025, Midea is poised to expand its influence in both the market and in community relations.

The partnership with FC Barcelona is a significant chapter in Midea’s narrative, which emphasizes innovation and connection with its customer base. The agreement signals a bright future for both partners, setting the stage for a unique intersection of sports and technology.

About FC Barcelona

FC Barcelona, celebrated as one of the greatest multi-sports clubs worldwide, marks its 125th anniversary in 2024. Founded in 1899, the club is not just a leader in football but is also deeply rooted in its Catalonian heritage with a global vision, featuring official offices in Barcelona, Hong Kong, and Miami. With a dedicated fanbase and a history of notable achievements, the club continues to set the standard for excellence in sports.

The collaboration with Midea represents a step into a new era for both brands, where sports and technology converge, promising to deliver an enriched experience for fans and customers alike.