Japanese XR Center Welcomes VR Pioneer Koya as New UI/UX Advisor and Begins Development of Arcade VR Attractions

Japanese XR Center Expands Its VR Horizons

The Japanese XR Center, based in Nakano, Tokyo, is embarking on an ambitious journey to innovate the VR entertainment landscape. Effective April 2025, the company will welcome Koya, also known as Junichiro Koyama, as its new UI/UX lead and liaison advisor. Koyama previously held a significant role in the development of renowned VR attractions such as "Battlefield of Bonds" and was pivotal in the establishment of the popular VR Zone at Bandai Namco. This strategic move marks a turning point for the center as it ventures into the realm of arcade-style VR attractions.

Koya's Distinguished Background in VR

Koya is lauded for his contributions to the VR gaming sector, particularly during his tenure at Bandai Namco, where he played a key part in the creation of iconic experiences like "The Idolmaster" and "Mobile Suit Gundam: Battlefield of Bonds." His work has continually pushed the boundaries of immersive gaming, making him a leading innovator in Japan's VR entertainment industry. Even more recently, Koya served as a producer for indoor theme parks like VR ZONE and MAZARIA, showcasing his ability to leverage technology to create engaging experiences.

Japanese XR Center has previously focused primarily on free-roam VR attractions. However, the increasing demand for cost-effective and easily integrated arcade-style VR setups has led them to expand their offerings. By utilizing Koya's extensive experience, the center is aiming to enhance its development capabilities and deliver high-quality VR attractions that cater to both domestic and international markets.

Objectives of Arcade-style VR Development

Recognizing the growing consumer preference for arcade-style VR attractions, Japanese XR Center plans to develop systems that lower implementation costs and streamline user engagement. This new approach aims to make VR experiences more accessible and ultimately broaden the market's reach.

In countries like the United States and India, arcade-style VR attractions are well-established in gaming centers. Yet, there remains an absence of attractive arcade-style VR offerings originating from Japan. By creating "Made in Japan" attractions that can compete globally, the Japanese XR Center sees this as a unique business opportunity to establish itself in the international market.

Koya's Vision for the Future

Reflecting on his new role, Koya expressed his admiration for the innovation being spearheaded at Japanese XR Center. He remarked, “My experience with the center, particularly witnessing the excitement of visitors at the 'XR Mission Battle World 2045,' inspired me to immediately accept the advisor position. I am thrilled to leverage my background to explore the future of XR alongside this passionate startup.”

Similarly, Taiga Kobayashi, CEO of Japanese XR Center, shared his excitement about collaborating with Koya, emphasizing the spirit of innovation and dedication they share. Kobayashi, who was also a newcomer to VR experiences, acknowledged how impactful they were, stating, “We may still be a small startup, but I am committed to delivering exceptional work in collaboration with Japan’s top artists and creators. We strive to be leaders in the XR industry.”

The Road Ahead

With Koya’s integration, Japanese XR Center is poised to marry his insights with its established expertise, significantly enhancing their UI/UX design and operational strategies for arcade VR attractions. The center is committed to not just catering to domestic audiences but also expediting their service offerings to global markets, particularly in the US and India.

Japanese XR Center is dedicated to expanding the horizons of VR technologies within the entertainment sector, aiming to lead the charge in the XR industry while pushing boundaries and fostering growth. Those interested in learning more about their new route in XR attractions, or collaborating on projects, are encouraged to reach out to the company for further discussions.

Company Overview

Founded on May 22, 2023, the Japanese XR Center operates from multiple locations, including Japan, India, and San Francisco. The company is steadfast in promoting best-value XR implementations across various domains, including VR games, attractions, and training content.

- Name: Japanese XR Center Inc.
- Location: 2-41-17 Yayoi-cho, Nakano, Tokyo, 164-0013
- CEO: Taiga Kobayashi
- Website: www.vrarri.com

For inquiries and collaboration opportunities, please contact:

- Email: [email protected]

The Future of XR Awaits!

Japanese XR Center is on a mission to become a global leader in XR attractions, energizing the entertainment sector with groundbreaking innovations. Join us as we navigate this thrilling new chapter!