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Bodine & Co. Launches New Partner Experience Practice

Bodine & Co., a prominent firm in experience strategy consulting, has made a significant announcement on December 9, 2025. As the brainchild of Kerry Bodine, an influential figure in customer experience and co-author of the acclaimed book "Outside In," the consultancy has officially launched a dedicated Partner Experience (PX) Practice. This initiative comes as a result of a strategic collaboration with Xcelerator Network, a firm specialized in partner go-to-market strategies and led by ecosystem veteran Jeff Ballard, a former IBM executive.

The Evolution of Bodine & Co.

This new Partner Experience practice marks an important shift for Bodine & Co., evolving from a traditional customer experience-focused consultancy into an experience-led growth firm that addresses the demands of the Age of AI. The goal is to empower organizations with innovative strategies, training, and tools that enhance human capabilities while driving sustainable revenue growth.

Jeff Ballard will assume the role of Head of Partner Experience, bringing a wealth of knowledge from his previous role at Xcelerator Network to Bodine & Co. This integration aims to combine Bodine & Co.'s customer-centric approach with the partner growth facilitation expertise of Xcelerator Network, ensuring that ecosystem leaders can effectively meet increasing revenue challenges.

Addressing Today’s Business Challenges

In today's business landscape, budget constraints and pressures for aggressive growth are forcing collaborations within ecosystems. As businesses strive to leverage AI technologies, there is an emerging expectation for rapid delivery and scale. However, these technological advancements often underlie significant human and operational challenges that need to be addressed. The Partner Experience Practice aims to create a streamlined approach that aligns strategy, design, and go-to-market activities, collectively driving market growth.

Jeff Ballard emphasized the importance of this collective strategy by stating, "Partner Experience connects strategy, design, and go-to-market into a single, coherent system that drives market growth."

Proven Outcomes and Deliverables

The efficacy of Bodine & Co.’s new PX offering is evident from previous outcomes delivered to clients. The firm's expertise has allowed partners to reduce their ramp to revenue time from over 180 days down to under 90 days. Additionally, their go-to-market strategies have resulted in growth rates that are 50% faster, with clients seeing an incredible five-fold increase in their revenue pipeline. These results underline the transformative impact that an optimized Partner Experience can have within those organizations looking to thrive in highly competitive landscapes.

About Bodine & Co.

Founded by customer experience pioneer Kerry Bodine, Bodine & Co. specializes in helping organizations navigate change amidst the complexities posed by AI advancements. The firm is dedicated to creating value at the intersection of customer, employee, and partner experiences, combined with human-centered AI systems. By crafting tailored strategies and operational frameworks, Bodine & Co. aims to achieve significant business outcomes while emphasizing human value.

For further information on Bodine & Co.'s Partner Experience Practice and its offerings, you can visit Bodine & Co.'s website or contact them directly through the media relations link.

About Xcelerator Network

Xcelerator Network works with high-growth technology companies, offering consulting services that help design and activate effective partner programs and market strategies. Their support aligns key business areas such as product, marketing, sales, and partnerships to drive clear value creation and growth.