#Japan #Shizuoka #Hammock #Hot Profile #Murakami Kaimeido

Enhancing Sales Operations: Murakami Kaimeido's Transformation with Hot Profile

In the competitive landscape of precision manufacturing, Murakami Kaimeido, established in 1882, has continuously evolved its operations to meet modern demands. Particularly known for its dominance in the automotive rearview mirror industry, the company has garnered immense trust from leading automakers, including Toyota, by delivering world-class quality. Their advanced technologies are recognized as critical to the evolution of the automotive sector and play a significant role in realizing next-generation mobility.

In 2018, at a time when digitization of business cards was not yet widespread, Murakami Kaimeido identified the potential of digitalizing business card information. The company viewed these cards as valuable assets rather than mere contact points. They embarked on creating a comprehensive database that the entire organization could leverage, which demonstrated their foresight in adapting to market needs and their commitment to utilizing cutting-edge technologies since inception. During this pivotal time, the company also commenced the production of a groundbreaking new product, the hybrid inner mirror, embracing the opportunity to strengthen sales effectiveness and drive revenue growth.

To facilitate this increased focus on sales, Murakami Kaimeido opted for the 'Hot Profile' tool developed by Hammock, a Tokyo-based software company specializing in B2B solutions. Hot Profile operates within a secure environment, ensuring that sensitive business card information is utilized effectively. The tool allows sales personnel to scan business cards using smartphones or scanners, automatically constructing a high-precision customer database enriched with relevant company news, personnel changes, and negotiation histories.

With the integration of Hot Profile, Murakami Kaimeido has established a reliable foundation for its sales activities. This tool enables sales staff to quickly assess customer situations, allowing for more effective engagement and tailored approaches. As they prepare for new business ventures, the importance of Hot Profile becomes even more pronounced, especially in scenarios like trade shows where numerous business cards are exchanged simultaneously. Immediate digitalization of these cards followed by timely follow-up emails enhances customer interactions, building trust while efficiently utilizing customer information to seize business opportunities.

The ultimate vision is that these efforts will significantly boost sales activities and lead to increased revenue as Murakami Kaimeido continues to innovate.

About Murakami Kaimeido

Murakami Kaimeido has built a remarkable legacy over its 140 years in business. Their commitment to innovation and quality positions them as a key player in the automotive sector, vital in supporting modern mobility.

About Hot Profile

Hot Profile is a comprehensive tool designed to enhance sales operations and drive revenue growth through efficient business card management and sales support. It simplifies the entire sales process, enabling companies to execute effective customer engagement strategies seamlessly.

About Hammock

Founded in 1994, Hammock is a Tokyo-based software manufacturer committed to providing novel IT solutions that address customer challenges. By emphasizing high-quality, fast, and appropriately priced services, Hammock aims to empower individuals and create a society where everyone shines. Their innovations include Hot Profile, among other advanced tools designed to secure information and streamline business processes.

For more information on Murakami Kaimeido, visit their website.
For more about Hammock and their products such as Hot Profile, visit Hammock's website.