#Paris #France #AITO #SERES Group #Luxury EV

AITO’s Ambitious Expansion into the European Market

In a significant announcement at the 2026 Paris Motor Show, AITO, the luxury intelligent electric vehicle manufacturer under SERES Group, revealed plans to enter the European automotive market in autumn 2027. This strategic move is part of AITO's broader vision to redefine luxury through technology and innovation, with the tagline "Intelligence Redefining Luxury" encapsulating the brand's philosophy.

Showcase at the Paris Motor Show

During the event, AITO showcased its latest models, including the AITO 9, AITO 8, AITO 7, and AITO 6. These vehicles are designed not only with luxury in mind but also leverage advanced technology to enhance the driving experience. Clifford Kang, a Board Member and Vice President of SERES Group, highlighted how AITO’s approach combines exceptional performance with refined comfort, crafting a unique luxury experience that resonates with modern consumers.

Preparing for a Successful Launch

As part of its preparations for the European market, AITO is focusing intensively on compliance and localisation to ensure a smooth integration into local automotive landscapes. AITO plans to meet the EU Whole Vehicle Type Approval (WVTA) requirements and aims for a five-star Euro NCAP safety rating by the 2026 standards, emphasizing the paramount importance of safety in its design philosophy.

Safety, for AITO, is defined as the greatest luxury. To this end, the company is not just meeting regulatory standards but is also dedicated to enhancing safety features throughout the vehicle's lifecycle, providing customers with peace of mind during their journeys.

Localisation Efforts

In addition to adhering to safety standards, AITO is working to adapt its vehicles for European driving conditions and preferences. This includes collaboration with local partners to refine intelligent driver assistance systems and to establish a service network that offers intelligent diagnostics, mobility services, and customer support tailored to the European market.

By investing in a robust local service infrastructure, AITO aims to deliver a seamless ownership experience that aligns with European expectations.

Technological Foundation of AITO

The backbone of AITO’s success lies in its advanced technology platform known as the SERES MF Platform. This platform integrates various essential components such as powertrains, chassis design, and intelligent service systems, creating a holistic and efficient manufacturing process. Furthermore, AITO's Super Factory, enhanced by cutting-edge industrial technology, fosters collaboration among ecosystem partners, ensuring effective data flow and operational synergy.

Such technological capabilities not only bolster product quality but also enrich the overall consumer experience as AITO ventures into new international markets.

Proven Track Record and Global Recognition

AITO's reputation has been firmly established within its home market, recognized for prioritizing safety, quality, and customer satisfaction. The brand boasts an impressive trust among over 1.2 million drivers and has successfully accumulated 40 billion kilometres of driving, with a remarkable portion attributed to its intelligent driver assistance technology.

Notably, AITO has achieved a distinction as the No.1 Chinese luxury automotive brand in the Brand Finance's Automobiles 100 ranking for 2026, positioning itself as a formidable player within the global luxury electric vehicle sector.

Convergence of Tradition and Technology

AITO’s philosophy revolves around the idea that luxury is evolving. As articulated by Clifford Kang, the essence of AITO’s “New Luxury” lies at the intersection of traditional luxury and technological sophistication. With each vehicle, AITO seeks to leverage advanced technologies to enhance user experiences, ensuring performance meets high standards of comfort and craftsmanship.

As the company sets its sights on global markets, AITO is dedicated to extending this enriching experience to customers around the globe.

About AITO

Founded in December 2021, AITO represents a progressive step in the new energy vehicle landscape, blending luxury with intelligence. As it prepares for its European debut, AITO is poised to solidify its presence and redefine luxury in the automotive industry, appealing to tech-savvy consumers seeking both performance and prestige in their vehicles. With a vision grounded in innovation and safety, AITO is ready to embark on this exciting journey into a new market.