Nora Gomez Takes Helm as Chief Merchandising Officer at Bed Bath & Beyond to Propel Growth

Strategic Appointment to Drive Business Growth

Murray, Utah and Nashville, Tennessee - December 9, 2025
In a significant move, Bed Bath & Beyond, Inc. (NYSE: BBBY) and The Brand House Collective, Inc. (Nasdaq: TBHC) have announced the appointment of Nora Gomez as the new Chief Merchandising Officer. Her role will be pivotal in steering a unified product strategy across the diverse brand portfolio, which includes notable names like Bed Bath & Beyond, Overstock, buybuy BABY, and others.

Gomez brings with her over two decades of experience in retail, focusing on assortment strategy, global sourcing, and effective multi-channel execution. Prior to this appointment, she served as the Chief Merchandising Officer at Nebraska Furniture Mart, where she consistently enhanced the company’s merchandising performance and customer value perception.

Vision for Growth and Profitability
Amy Sullivan, CEO of The Brand House Collective, expressed confidence in Gomez's capabilities. “Her track record demonstrates her ability to drive margin expansion, enhance inventory productivity, and boost customer transactions. In a world where our platforms serve over 250 stores, it is essential that we effectively realize our omnichannel vision.” Gomez’s expertise will provide the necessary merchandising guidance to curate offers that are not only high quality but also budget-friendly across various segments – from bedroom essentials to kitchen gadgets, garden supplies, and kid-friendly products.

“This strategic hiring is a significant milestone as we prepare to embrace 2026,” stated Marcus Lemonis, Executive Chairman and Principal Executive Officer of Bed Bath & Beyond. He highlighted Gomez’s focus on operational precision—ensuring that the right products are available at the right time and place, ultimately expanding revenue and customer engagement in every area catering to home life.

Customer-Centric Strategy
At the core of Gomez’s philosophy is a commitment to the customer experience. Her objective is to simplify the focus: enhance growth and profitability by making decisions centered around customer needs. “Every initiative I pursue will prioritize customer satisfaction, ensuring they enjoy great design, genuine value, and total confidence with each purchase,” she stated.

Gomez's robust approach highlights the importance of understanding market dynamics and responding adeptly to evolving consumer preferences. This mindset is crucial as the retail landscape continues to shift towards e-commerce and more integrated shopping experiences.

About Bed Bath & Beyond, Inc.
Based in Murray, Utah, Bed Bath & Beyond, Inc. operates as an ecommerce-driven retailer with multiple brand affiliations. The company is dedicated to enhancing daily life for its customers through a wide selection of high-quality products and services that promote style and value. Their portfolio includes several well-known names in retail, including Bed Bath & Beyond, Overstock, buybuy BABY, and recently acquired Kirkland's Home, along with a suite of other brands and a blockchain asset portfolio featuring companies like tZERO and GrainChain.

For the latest updates and detailed information, visit their website at bedbathandbeyond.com.

About The Brand House Collective, Inc.
Formerly known as Kirkland's Inc., The Brand House Collective, Inc. is a multi-faceted retail operator that handles a variety of notable home and family brands, including Kirkland's Home. With over 300 stores across 35 states and robust online platforms, the company emphasizes curated, quality product assortments for every space and occasion. More information is available on their website at kirklands.com.

Looking Ahead
This strategic leadership change marks a crucial development for both Bed Bath & Beyond and The Brand House Collective as they aim to refine their product offerings and improve overall customer experience. With Gomez at the helm of merchandising, stakeholders and customers alike can anticipate a new era focused on uncompromising quality and value assurance.