Eventify Unveils Innovative Event Marketing Suite for B2B Managers

Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive event marketing suite aimed at B2B event planners. This innovative platform combines advanced email marketing capabilities, social media tools, and a user-friendly website builder to empower event managers navigating a rapidly growing market projected to reach $34.7 billion by 2029.

Innovative Features for Enhanced Engagement

One of the standout features of the Eventify marketing suite is the Social Viralizer. This tool generates personalized social media graphics for attendees during registration, allowing for powerful viral marketing campaigns. Each share can reach more than 2,500 potential attendees, and event managers using this feature report an astonishing 500% average ROI from their marketing spend through organic shares. Notably, 72% of attendees promote events when given custom social content, transforming how events can engage participants.

Hussain Fakhruddin, CEO of Eventify, explained, “We’re tackling the critical challenge that every event manager faces: maximizing attendance and engagement under budget constraints and time limitations. Our platform automates and simplifies the marketing processes, delivering tangible results.”

Comprehensive Email Marketing Solutions

The suite also offers a visual email builder that allows organizers to create attractive professional campaigns using simple drag-and-drop functionality. This email marketing feature achieves 2.8 times higher open rates compared to generic promotional emails. It automates various actions, from sending registration confirmations to post-event follow-ups. Impressively, 83% of event organizers using these integrated tools reported successfully hitting their registration targets.

Accompanying the email functionality is a robust website builder. It enables event managers to create single-page landing spots for focused campaigns or multi-page sites, catering to diverse event marketing needs. The sites are optimized for mobile use and include secure payment processing capabilities, adding convenience for attendees and organizers alike.

Timing in Line with Industry Growth

The launch of Eventify’s marketing suite couldn't come at a more opportune moment. Recent research indicates that 95% of event teams are focused on demonstrating ROI, and with 74% of Fortune 1000 marketers planning to increase their event budgets in 2025, the demand for effective and efficient event solutions has never been higher.

Fakhruddin added, “The event marketing landscape is booming; however, many existing solutions are either overly complex for mid-market teams or lack the sophisticated features that modern events demand. Eventify perfectly fills this gap.”

Integration with Leading Platforms

Eventify’s app integrates seamlessly with major platforms like Salesforce and HubSpot and is compatible with over 1,000 third-party applications. The platform is designed for the 60% of events now utilizing hybrid formats, promoting simplicity and ease of use amid growing complexity in event management.

As Eventify continues to innovate within the event marketing space, its unique approach stands to transform how B2B event planners optimize marketing efforts, harness engagement, and drive event attendance.

Stay tuned for more updates from Eventify as they continue to evolve the way events connect with audiences in today’s digital age.