#Japan #Tokyo #Facilo #Property Tech #Rental Cloud

Facilo Launches 'Rental Cloud'

Facilo Co., based in Chuo Ward, Tokyo, is excited to announce the upcoming launch of its innovative product, 'Rental Cloud'. This product is aimed at supporting digital transformation within the real estate brokerage sector, particularly focusing on rental brokerage services. By expanding its offerings to cater specifically to rental transactions, Facilo is committed to building a comprehensive platform that meets the diverse needs of stakeholders in the real estate industry.

Overview of Facilo's Mission

Facilo has been providing the real estate sales support tool called 'Facilo' (available at facilo.jp) since its launch in 2023. The initial product, 'Facilo Property Purchase Cloud', has already seen adoption by more than 20 of the top 38 companies within the industry. Notably, the solution is also making strides among community-focused businesses, reflecting its wide appeal across various brokerage firms. Currently, the platform is utilized in over 1,000 stores nationwide, with more than 5,000 real estate sales representatives leveraging its capabilities daily. The tool centralizes and visualizes intricate data related to property proposals, customer management, and project progress in sales transactions, thereby enhancing both sales productivity and customer experience.

The positive feedback from clients using 'Facilo Property Purchase Cloud' regarding a rental version drove the development of the 'Rental Cloud'. This new product leverages Facilo's extensive expertise to address the unique workflows and customer experiences specific to rental brokerage, aiming to streamline information management and improve client interactions in real estate rental services.

Addressing Current Market Challenges

The recent surge in property prices and a slowdown in relocations due to rising rent have resulted in a notable decrease in vacant properties available for rent. According to a survey conducted by Facilo with 1,007 users looking to move, key findings revealed that 45.3% felt discouraged while searching because they couldn't find properties meeting their desired criteria – an increase of 10.7% compared to the previous year. Furthermore, 42.1% indicated that projected costs were higher than expected, up by 17.0%.

These struggles highlight significant barriers to relocation amidst pricing inflation and a shortage of available units. Shift speeds have quickened as a result, with the percentage of users who completed an application within two weeks of initiating their search rising from 4.5% to 10.0%. Similarly, those who signed contracts without visiting a property doubled from 5.4% to 10.0%. Consequently, effective and rapid decision-making has never been more critical.

Customer expectations from real estate brokerage firms are also evolving. The need for rapid delivery of updated vacancy information has surged, with 36.8% of respondents prioritizing quick access to the latest listings – a whopping 25.1% increase over the previous year. A robust offering of alternative property proposals is also emphasized by 24.7% of customers, as they increasingly demand tailored and timely responses that cater to their unique needs. The double focus on 'speed of proposal' and 'breadth of options' is now more crucial than ever.

Amid these challenges, relying solely on portal site searches proves insufficient. The demand for swift and precise property recommendations from sales agents is at an all-time high. The 'Rental Cloud' aims to address these issues and enhance operational productivity in rental brokerage and customer experiences.

Unique Features of 'Rental Cloud'

The 'Rental Cloud' provides an array of features designed to significantly improve the efficiency of rental brokerage services:

• - Time Reduction in Property Proposals: By utilizing automated processes that can cut proposal time by nearly 80%, agents can handle more customer requests and increase satisfaction.

• - Custom Client Pages: Each client has a dedicated page that aggregates information, eliminating previous limitations inherent in email attachments.

• - Real-Time Customer Data Utilization: Engaging tasks are simplified through tools that allow agents to assess customer interest in properties, ensuring a prioritized follow-up approach.

This innovative system reduces time spent on tedious tasks—previously taking over ten minutes—down to mere seconds with just a single click. Information can be uploaded seamlessly, allowing collaboration among staff and preventing resource duplication, ultimately driving efficiency and customer reach.

Feedback from onboarding companies has been overwhelmingly positive:

• - Makoto Suzuki, CEO of Makoto Real Estate: He appreciates the system's ability to integrate essential features that greatly enhance both his work and customer satisfaction.
• - Yasuhiko Dowaki, Executive Officer of Miyoshi Real Estate: The system’s analytical capabilities are considered vital for adapting to customer needs, allowing for tailored and timely support.

Upcoming Webinar Announcement

In conjunction with this product launch, Facilo is hosting a webinar discussing the latest trends in the rental market and detailing the capabilities of 'Rental Cloud'. Led by CEO Hiroshi Ichikawa, attendees can expect insights based on market research and demonstrations of the new service.

• - Webinar Title: 'Exploring Rental Cloud Services'
• - Dates: October 2nd and 9th, 2025.

This event is targeted at current Facilo users, prospective clients, and those looking to optimize customer engagement strategies.

For more information about Facilo and its suite of products, visit facilo.jp or contact the company directly.