#United States #Washington #Khachkar Studios #Armenian Christian #Good News

Khachkar Studios' Bold Investment into Armenian Christian Media

Khachkar Studios has made headlines with their commitment to invest over $10 million in the "Good News" Armenian Christian media initiative. This project aims to enrich the existing media landscape, promoting meaningful Armenian Christian content tailored for the community, ultimately empowering Armenian Americans to embrace their cultural and religious heritage more fully.

Enhancing the Media Landscape

With the goal of creating an abundance of uplifting content, Khachkar Studios is set to develop 40 short clips that highlight the inspiring stories of Armenian American role models. By the end of 2025, they aim to be the leading source of top-quality Armenian Christian media by establishing the world's largest cloud-based library of feature film-quality videos and audio content. This strategic move is a part of their vision to bridge the gaps in media representation within the Armenian community.

Addressing Performance Gaps

In research conducted in 2024, Khachkar Studios identified significant performance gaps in community engagement related to church attendance. Currently, non-holiday Sunday mass attendance across 164 Armenian churches in the United States averages only 13,000, which constitutes a mere 3% of the Armenian population as per U.S. Census data. Khachkar Studios aims to increase this number to 28,000, representing 6% attendance.

Furthermore, the absence of impactful media campaigns promoting church attendance has been notable among Armenian religious organizations. Khachkar Studios plans to address this issue through their substantial financial commitment, which is projected to be over 25 times the current media spending by all Armenian religious bodies combined.

Focus on Measurable Impact

The studio's initiatives will be grounded in measurable key performance indicators (KPIs), with a specific focus on enhancing non-holiday mass attendance as a key metric. With resources carefully allocated, they seek to ensure that the production of their content is efficient and impactful. Their approach will not only be data-driven but will also emphasize quality over quantity, ensuring that each piece of media resonates with its target audience.

Strategic Production Approach

To maximize the social return on investment (SROI), Khachkar Studios will micromanage three key areas: 1) reducing production costs, 2) shortening timelines, and 3) increasing quality. This meticulous management will allow them to allocate more resources toward promotion, using real-time analytics for targeted outreach.

The strategic framework of Khachkar Studios illustrates a commitment to leveraging best practices in brand management, steering clear of the less effective practices prevalent in the media industry. The goal is to create high-quality, engaging content that fosters a deeper connection to faith and culture.

About Khachkar Studios

Khachkar Studios, an affiliate of the Charles & Agnes Kazarian Foundation, is devoted to empowering the extraordinary potential of Armenian Americans. Through their dedicated efforts, they are paving the way for significant advancements in Armenian media representation and faith-based initiatives. They are committed to producing and promoting 40 "Good News" Armenian Christian short films in 2025, ensuring their efforts yield a lasting impact on their communities.

For further details about Khachkar Studios and their initiatives, visit www.khachkarstudios.com or contact them via email.