#Japan #Tokyo #Cross Marketing #Brand Equity #Portfolio Optimization

Transforming Brand Strategy with Psychological Brand Equity

In the competitive landscape of modern business, understanding and leveraging brand equity has never been more crucial. Cross Marketing, a leading market research firm based in Tokyo, invites you to an enlightening seminar on February 17, featuring expert insights from Hiroaki Kitazawa of Indexia. This event targets brand managers and executives grappling with issues of brand cannibalization and inconsistent evaluation metrics across multiple brands.

Seminar Focus

The seminar will delve into the practical application of psychological brand equity as a pivotal tracking metric. Participants will learn:

• - How to build actionable insights from psychological brand equity metrics.
• - Methods for portfolio optimization using these insights.
• - Techniques to identify opportunities and challenges from various brand metrics.

With Cross Marketing’s commitment to helping clients navigate the complex marketing landscape, this seminar promises to equip attendees with the necessary tools and strategies to unify brand evaluation metrics and enhance overall brand performance.

Key Benefits of Attending

Understanding Brand Power

For those uncertain about brand power measurement and application:

• - Discover the implications of psychological metrics on brand equity.
• - Learn about the significance and methodology of quantifying brand equity effectively.

Clarifying Brand Roles and Positioning

If you aim to clarify the roles of various brands within your portfolio:

• - Gain insights into identifying cannibalization issues and their impacts on your marketing strategy.
• - Get guidance on determining which brands to prioritize and streamline.
• - Explore potential market areas crucial for your brand’s growth.

Unifying Evaluation Metrics

For those looking to standardize brand KPIs across teams:

• - Understand the problems of incoherent metrics and how they can hinder overall strategy.
• - Learn how to establish a common language that drives efficiency and effectiveness within your organization.

Seminar Details

• - Title: Building a Common Language Connecting Performance and Activities! Transforming the Brand Strategy Development Process Through Psychological Brand Equity.
• - Date: February 17, 2026
• - Time: 1:00 PM - 1:30 PM (JST)
• - Platform: Online via Zoom (Pre-registration required)
• - Cost: Free
• - Details and Registration

Please be aware that participation from competitors may be restricted.

Cross Marketing continues to be a trusted partner in holistic marketing research, dedicated to providing tailored marketing solutions that meet diverse client needs.

Company Overview

• - Company Name: Cross Marketing Inc.
• - Location: 24F, Tokyo Opera City Tower, 3-20-2 Nishishinjuku, Shinjuku-ku, Tokyo
• - Founded: April 1, 2003
• - CEO: Mikihito Igarashi
• - Services: Marketing research and consultancy related to marketing research.

Contact for Release Inquiries

Cross Marketing Seminar Office
Email: [email protected]

By participating in this seminar, you will be equipped with strategic insights that can transform how your brand is perceived and leveraged in today's marketplace.