#China #Shanghai #China Market #Specialty Coffee #HOTELEX

HOTELEX 2026 Launches Green Coffee Bean Zone

In a significant move for global coffee producers, HOTELEX Shanghai 2026 has introduced the Green Coffee Bean Zone, a dedicated space within the Coffee and Tea Expo. This initiative aims to forge connections in the coffee supply chain through trade, tasting, and professional networking. As coffee consumption in China and the Asia-Pacific region continues to soar, the addition of this zone provides an invaluable platform for international suppliers and buyers.

The coffee industry has witnessed phenomenal growth, with the global market valued at over $200 billion, which includes approximately $150 billion for green coffee beans and $50 billion for finished coffee products. China's coffee market is expected to grow even faster, projected to reach RMB 313 billion in 2024—an 18% increase year-on-year, with a remarkable compound annual growth rate (CAGR) of 17.1%, significantly surpassing the global average.

HOTELEX Shanghai, the International Hospitality Equipment and Foodservice Expo, dedicates a substantial section of its event—over 150,000 square meters, accounting for 37.5% of the total exhibition area—to the Coffee and Tea Expo 2026. This event encompasses the entire coffee value chain, from cultivation and processing to roasting, logistics, and retail, acting as a crucial entry point for international coffee businesses aiming to penetrate the dynamic Chinese market.

The Green Coffee Bean Zone has been meticulously crafted to encourage commercial exchanges and professional interactions, providing exhibitors with the opportunity to engage with over 280,000 industry professionals. Visitors will include roasters, café owners, chain buyers, sourcing specialists, and import traders, all looking to explore new opportunities. Strategically located at the heart of the expo, the zone offers various curated programs like the Gold Cup Sourcing Barista Exchange and collective cupping sessions. These activities facilitate direct engagement and business matchmaking in a vibrant environment.

Exhibitors will benefit from well-equipped standardized cupping tables and rinse stations, ensuring optimal conditions for presenting their beans. This professional setup enhances the tasting experience, allowing producers to showcase the full flavor profile of their offerings. Additionally, participants can leverage HOTELEX's extensive marketing channels, including partnerships with media outlets and social media promotion, to broaden their brand exposure and reach a wider, international audience.

Coffee producers looking to secure a prime location within the Green Coffee Bean Zone are encouraged to reserve their space early through the official HOTELEX website. Doing so will facilitate connections with buyers not just from China but across the entire Asia-Pacific region, opening avenues for lasting partnerships that can help participants thrive in this lucrative market.

The launch of the Green Coffee Bean Zone at HOTELEX 2026 signifies a pivotal opportunity for coffee producers worldwide. As they enter one of the fastest-growing coffee markets, the zone will serve as a conduit for exchange, collaboration, and growth in the specialty coffee sector. International suppliers can finally gain insights and access to a market that continues to evolve and expand dramatically.

For more information on how to register and participate, visit the official HOTELEX registration page. For booth inquiries, contact Jason Jin at +86 21 3339 2197 or via email at [email protected]. Those interested in media and visitor consulting can reach Lizzy Chen at +86 21 3339 2566 or at [email protected].