#China #Shanghai #China Market #HOTELEX #Coffee Expo

HOTELEX 2026 Introduces the Green Coffee Bean Zone

HOTELEX Shanghai 2026, a leading trade fair in the hospitality equipment and foodservice sectors, has launched the Green Coffee Bean Zone, a dedicated area within the Coffee and Tea Expo. This innovative zone is set to be a central hub for specialty coffee producers, roasters, and buyers looking to tap into the flourishing Chinese coffee market.

As coffee consumption continues to surge, particularly in China where the market is projected to reach RMB 313 billion by 2024, the launch of the Green Coffee Bean Zone is a strategic move. This area aims to bridge international coffee suppliers with local buyers, facilitating trade, tasting experiences, and professional exchanges. With an anticipated annual growth rate of 17.1%, the coffee sector in Asia-Pacific is now one of the fastest-expanding in the world.

The Coffee and Tea Expo, part of HOTELEX, will cover an expansive area of over 150,000 square meters, representing 37.5% of the total exhibition space. It will showcase every phase of the coffee value chain — from cultivation and processing to roasting, logistics, and retail. The Green Coffee Bean Zone will serve as a crucial entry point for foreign coffee businesses seeking to establish a foothold in the burgeoning Chinese market.

Located at the heart of the expo, the zone will cater to over 280,000 professional attendees, including roasters, café owners, chain buyers, sourcing specialists, and import traders. It is designed to foster meaningful connections and long-term business partnerships. A key feature of the area will be curated programs such as the Gold Cup Sourcing Barista Exchange and shared cupping sessions, both aimed at enhancing direct communication and facilitating on-the-spot business matches.

To ensure professional tasting conditions, exhibitors will benefit from standardized cupping tables and rinse stations, allowing them to present their products in the best light possible. Moreover, participants will gain extensive brand exposure through HOTELEX's official platforms, media partnerships, and social networks, broadening their outreach to an international audience.

For companies keen to engage with buyers from both China and the wider Asia-Pacific region, reserving a space early on the HOTELEX official website is highly recommended. With the coffee sector's rapid evolution, the Green Coffee Bean Zone stands to become an indispensable platform for coffee professionals looking to elevate their presence in one of the world's most lucrative markets.

How to Participate: Ensure your participation by pre-registering through the HOTELEX official register page. For inquiries regarding booth reservations, contact Jason Jin at +86 21 3339 2197 or via email at [email protected] For media and visitor consulting, reach out to Lizzy Chen at +86 21 3339 2566 or at [email protected]

HOTELEX 2026 is not just a trade fair; it’s a stepping stone to connecting with the future of coffee in one of the fastest-growing markets worldwide.