Nativo Achieves Over 120% Growth in Programmatic Revenue for Q2 2025

Significant Surge in Nativo's Programmatic Revenue

Nativo, recognized for its cutting-edge platform tailored for premium advertising experiences, unveiled an exceptional achievement in its recent quarter. As of Q2 2025, the company reported a noteworthy growth of over 120% in its programmatic revenue in comparison to the same period the previous year. This impressive increase highlights Nativo's capability to attract major premium publishers who are keen on utilizing the platform's unique offerings.

The surge in Nativo's programmatic business can be predominantly attributed to its expanding scale, which has been significantly bolstered by the growing acceptance and integration of its services among prominent publishers. Nativo's proprietary demand and extensive support for both traditional and innovative ad formats—such as native, display, and video—have made it the go-to choice in the ever-evolving advertising landscape.

In light of this transformative growth, Nativo has welcomed industry veteran Gayle Meyers to its Board of Directors. Meyers's experience and reputation as a strategic investor makes her an invaluable addition, especially as the firm seeks to navigate through new opportunities and challenges presented in the advertising market. As the founder of the advisory firm Growthing, she has worked closely with growth-stage companies in media, marketing, and technology, positioning her well to guide Nativo towards sustained success.

Meyers' role on the board aims at harnessing her strategic insight during a period of significant transition for Nativo. She is set to assist the company as it adapts to changing dynamics within programmatic advertising, e-commerce, artificial intelligence (AI), and its distinctive creative rendering technology.

The CEO of Nativo, Justin Choi, expressed confidence in the company's trajectory: "Our remarkable growth in programmatic revenue reaffirms our belief in the value that buyers place on direct access to premium inventory that consistently generates results. Our dedication to quality, the differentiation of our services, and our specialization in premium ad placements uniquely position us within the industry. Gayle's experience will aid us greatly as we prepare for the future,” he stated.

As programmatic buyers increasingly seek direct yet efficient pathways to premium inventory, Nativo's capabilities provide them with significant advantages. It offers scalable native and content formats optimized for reaching both brand and performance targets, even amidst rigid budget constraints and altering market conditions. The company's success can be attributed to its expansive buy- and sell-side technology, alongside diverse revenue streams, which include managed services and ad platform licensing.

Meyers, reflecting on her appointment, remarked, "Nativo has established itself as a leader in delivering high-quality native advertising solutions that yield real value for both advertisers and publishers. Joining the board during this pivotal time of growth is truly exciting. Nativo's technology architecture is forward-thinking, designed for the future of advertising, rather than clinging to past paradigms. Such a clear vision is rare in today's market."

With Nativo now positioned at the forefront of the programmatic advertising realm, the company is well-equipped to take advantage of its unique standing. While the advertising industry faces challenges such as tightening budgets and rapid changes, Nativo's disciplined focus on quality and performance bodes well for its present and future endeavors.

In conclusion, Nativo is not only redefining benchmarks in programmatic advertising but is also setting new standards that will likely influence the entire industry landscape. As they continue to grow and innovate, both advertisers and publishers alike can anticipate the benefits of partnering with a company poised for sustainable success.

For those keen on learning more, visit Nativo's official website for comprehensive insights into their services, strategies, and impact on the advertising industry.