Achieving New Heights: TATSUJIN Service Expands to Over 8,000 Stores

TATSUJIN Service Reaches New Milestone

Crasco Consulting Farm, headquartered in Kanazawa, Ishikawa Prefecture, has announced a significant accomplishment: the TATSUJIN service has now been utilized by over 8,000 stores and 1,600 companies nationwide. This innovative service is specially designed for real estate companies, aiming at enhancing operational and revenue improvements through structured training and branding methodologies.

Background: Addressing Structural Challenges in the Real Estate Industry

Japan’s real estate sector is grappling with severe structural challenges, including a critical labor shortage and high turnover rates. The aging properties are further affected by decreasing rents and forecasted rising vacancy rates, exacerbating the already intense market environment.

In this context, dependency on specific employees—a phenomenon known as personal management—is a significant risk. To counter these trends, Crasco has standardized its knowledge accrued through practical experience, offering a robust framework that ensures sustainable results regardless of personnel changes. This approach is increasingly being favored by numerous real estate firms across the country.

Solutions to Workforce Shortages in Real Estate

The growing adoption of the TATSUJIN service can be attributed to its evidence-based and reproducible solutions addressing the challenges most affecting real estate management. Three key areas stand out:

1. Building Systems Instead of Reliance on Individuals: Training Support

Many real estate companies struggle with issues like a lack of available time for training new employees, and inconsistencies in operational methods due to individual teaching styles. These educational shortcomings lead to an outflow of essential knowledge when skilled employees leave, hindering companies' growth and perpetuating a cycle of deficits.

The TATSUJIN service addresses this through an advanced system that provides over 1,600 e-learning programs and web manuals, aiming for standardization and visibility in training processes. The talent management system, KATSUYAKUN, allows companies to visualize individual growth paths and implement evaluation systems tailored to each employee's skills, facilitating streamlined learning, application, and assessment.

2. Distinguishing and Attracting Talent: Real Estate Branding Support

Many real estate firms experience challenges in effectively communicating their strengths and attracting desirable talent. Weak branding often results in tough price competition, making it difficult to secure skilled employees.

Crasco’s branding support service offers comprehensive strategies, including logo design, mission and vision establishment, and the aesthetic development of workspace environments. Notably, companies that underwent branding revitalization under Crasco's guidance saw regional recognition surge from 50% to an impressive 93% within just three months of relaunching.

3. Enhancing Productivity through Technology: Google Workspace Implementation

Within the real estate market, staff frequently get bogged down by routine administrative tasks and responsibilities, leaving them with little time to focus on generating profit. To combat this, Crasco has implemented Google Workspace and AI-driven tools to redesign processes and automate tasks like tenant communications and property descriptions. This initiative has reportedly saved an average of approximately 4,478 hours of labor annually.

The Google Workspace support offers extensive insights into AI applications, showcasing real-world examples from Crasco and other companies across the nation. By eliminating hidden costs and reallocating time for high-value consultations and proposals, firms can maintain strong profitability even amid labor shortages.

Commitment to Transformation

In a statement, Crasco’s President, Norihiro Omura, highlighted the pressing reality facing many leasing management companies today. He emphasized that reliance on individual employees poses a substantial risk, potentially halting growth abruptly. TATSUJIN aims to turn personal knowledge into organizational assets, thus paving the way for a company that thrives systematically regardless of personnel changes.

Crasco is committed to continuing to provide TATSUJIN services, supporting the transformation of real estate from mere intermediary work to a creative industry capable of generating its own value.

For more details about TATSUJIN, visit TATSUJIN Official Website or check out their YouTube Channel.