#United States #National Day #East Hampton #Witch Hazel #Dickinson Brands

Celebration of the 5th Annual National Witch Hazel Day

Dickinson Brands Inc., renowned for its expertise in witch hazel for over 150 years, is excited to announce the 5th Annual National Witch Hazel Day, taking place on October 21. This special day, first founded in 2021, aims to raise awareness regarding the versatile applications of witch hazel in skincare and honor the age-old methods used in its production. Dickinson Brands has consistently set the standard in creating high-quality, USDA Organic witch hazel products that adhere to the highest standards of purity, sustainability, and ethics.

A Legacy of Quality and Craftsmanship

For over a century and a half, Dickinson Brands has established strong practices in the harvesting and distillation of witch hazel. By hand-selecting mature branches from New England forests, the company ensures responsible land management for future generations. Their ethical methods encompass the entire process, from where and how they gather resources to the meticulous distillation process, recognized by the United States Pharmacopeia (USP) for removing impurities while preserving the beneficial essence of the plant.

The Power of Witch Hazel Goes Viral

Recently, witch hazel has surged in popularity on social media platforms like TikTok. Consumers are now sharing innovative ways to incorporate this trusted ingredient into their routines, expanding its use far beyond traditional skincare. For generations, T.N. Dickinson's 100% Natural Astringent has been a staple for treating various issues including cuts, insect bites, and skin irritations. Modern users are now discovering even broader benefits—such as applying the Alcohol-Free Moisturizing Astringent after shaving to soothe and hydrate skin.

This year, the brand has also launched exciting products like Medicated Cooling Foam and Cooling Pads designed specifically for expectant mothers and postpartum care, proving that witch hazel can be beneficial in numerous contexts.

TikTok Trends and Product Innovations

Dickinson's Original Witch Hazel Pore Perfecting Toner remains a fan favorite and holds the title of best-selling toner in the U.S. Its newfound popularity on TikTok has made it a must-have within many skincare regimens. Users have begun to creatively utilize witch hazel in ways like refreshing underarms with Dickinson's Refreshingly Clean Cleansing Cloths, and using the Pore Perfecting Toner to reduce puffiness around the eyes. Additionally, the company has entered the acne treatment space with products like the Clarifying Foam Cleanser and Exfoliating Bubble Toner that combine salicylic acid and witch hazel to effectively combat acne.

Meanwhile, the Humphreys Witch Hazel line caters to consumers craving natural skincare solutions, reaffirming the dedication to offering certified organic and natural choices without compromising quality.

Special Promotions for the Celebration

To commemorate this year's National Witch Hazel Day, Dickinson Brands Inc. is extending exclusive offers to consumers through its official websites and on Amazon. From October 20, shoppers can enjoy a generous 25% discount sitewide, alongside free shipping on orders over specific amounts. Consumers are encouraged to take advantage of these deals, with the added incentive of a special promotional period running from October 20–22 on Amazon.

With products accessible at major retailers including Amazon, Walmart, and Target, Dickinson Brands Inc. thrives on providing genuine witch hazel products that are both affordable and widely available for customers across the nation. This October 21, the company invites customers to join the celebration by showcasing their own creative uses of witch hazel on social media using the hashtag #NationalWitchHazelDay.

About Dickinson Brands Inc.

Dickinson Brands Inc. is a family-operated business that has specialized in authentic witch hazel for over 150 years, producing products such as T.N. Dickinson's Witch Hazel, Dickinson's Original Witch Hazel, and Humphreys Witch Hazel. The company's commitment to sustainable harvesting and eco-friendly practices is evident throughout its entire manufacturing process. Always adhering to clean label principles, Dickinson Brands guarantees that its products are free from harmful additives such as soaps, dyes, parabens, and gluten. Established in 1866 by Reverend Thomas Newton Dickinson, the organization continues to honor its rich heritage while innovating within the skincare sector, ensuring customers receive trusted products made with authenticity and sustainability in mind.

*USP stands for United States Pharmacopeia, the authority defining the criteria for pharmaceutical ingredients.