#USA #San Francisco #Silverside AI #GFL #MiniMax AI

Silverside AI Partners with Global Fight League

In a notable development in the world of combat sports, Silverside AI, an innovative AI lab based in San Francisco, has announced its partnership with the Global Fight League (GFL). This partnership aims to harness state-of-the-art artificial intelligence technology to alter the way martial arts are presented and promoted. The collaboration stands to revolutionize fan engagement and the overall experience of combat sports enthusiasts.

A Bold New Venture

As the official AI innovation partner of GFL, Silverside AI is set to employ advanced AI methods to create compelling content over the league's inaugural season. The partnership kicked off with the GFL Draft held on January 24th, showcasing AI-generated athlete walkouts powered by MiniMax AI technology, complete with a custom soundtrack titled ‘6 Sides of the Cage’. This innovative marketing campaign will also introduce video content revealing the identities of individual teams, which will roll out later in the year.

PJ Pereira, founder of Silverside AI, shared that this partnership is deeply personal to him, stemming from his lifelong passion for martial arts and the notable representation of Brazilian athletes in GFL. The opportunity to collaborate with a new league lacking substantial archival promotional content presented a unique challenge. Pereira expressed that AI technology serves not only to replicate traditional promotional strategies but also enhances production quality and invents novel storytelling elements seldom seen in previous sports media formats.

Transforming Fan Engagement

“This partnership reimagines combat sports,” Pereira stated, highlighting GFL's commitment to innovation and the advancement of fan experiences in martial arts within the digital space. As both Silverside and GFL dive deeper into this collaboration, the core phase includes crafting an AI-generated league anthem and unique introduction videos for each of the six GFL teams.

The emergence of these unique narratives will help tackle the challenge of building a compelling visual identity for a newly formed league tasked with cultivating interest and excitement among fans prior to its first sporting event.

Looking forward, Silverside AI and GFL plan a multifaceted approach exploring AI applications in storytelling, digital experiences, and fan engagements that not only spotlight the competitiveness of individual athletes but also the collaborative spirit inherent in martial arts training—an essential component often overlooked by mainstream audiences.

Scott Parker, Chief Marketing Officer of GFL, emphasized that AI is integral to their mission of enhancing combat sports, empowering athletes, and captivating fans. “We aim to build the most AI-centric league globally, altering how athletes are discovered, developed, and revered,” he stated. The overarching goal stems from reimagining the structure of mixed martial arts with innovative technology that eradicates barriers and opens pathways for previously unavailable talent.

About Silverside AI and GFL

Silverside AI was founded by the award-winning advertising agency Pereira O'Dell and the European Serviceplan Group. As an innovation hub that merges creativity with technology, Silverside connects brands with the latest AI advancements.

On the other hand, the Global Fight League, set to launch in 2025, aims to revolutionize the business model of Mixed Martial Arts. They plan to involve athletes and coaches in profit-sharing initiatives based on the league's performance, promoting not only competition but also a strong connection with fans across various cities.

Yes, this partnership signifies a pioneering step toward a fresh narrative in the sports arena, bridging technology with the time-honored tradition of martial arts, all while setting the stage for profound changes in how combat sports engage fans in the years to come.