Coppertone Teams Up with Rugby Star Ilona Maher for New Sunscreen Campaign

Coppertone Unleashes New Campaign with Rugby Star Ilona Maher

Coppertone, the well-known sunscreen brand trusted by generations, has recently announced a partnership with Ilona Maher, an acclaimed rugby player, to launch their latest initiative: the Unbeatable Performance campaign. This collaboration not only signifies a new chapter for Coppertone but also emphasizes the importance of high-quality sun protection for those who lead active lives.

In today's world, where outdoor activities are integral to many lifestyles, finding an effective sunscreen that offers robust protection against various environmental elements is crucial. The Unbeatable Performance campaign showcases Coppertone Sport’s impressive 4-in-1 formula designed to withstand sun exposure, sweat, heat, and water. This aspect makes it ideal for athletes and outdoor enthusiasts alike. As Ilona Maher highlights, her multifaceted life as a rugby star and social influencer aligns perfectly with the versatility of Coppertone Sport products.

Maher expressed her enthusiasm about partnering with a brand she has relied on for years, emphasizing, "Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me." Whether she is pushing her limits on the rugby field or enjoying a beach day with her family, Maher values the dependability that Coppertone offers.

The campaign promises to feature Maher in a variety of creative content, including a modern rendition of the classic girl-and-dog pose that has become synonymous with the brand. This artistic approach, combined with social media engagement and online videos, aims to introduce Coppertone to a new generation while promoting the significance of sun safety.

Tracy Feehan, Vice President of Media Communications at Coppertone, praised Maher as an inspiring figure who embodies the concept of strength and exemplary performance. She believes that through this partnership, Coppertone can effectively raise public awareness regarding sun safety and motivate individuals to fully experience life outdoors.

Available at major retailers such as Amazon, Walmart, and Target, the Coppertone Sport line is easily accessible for consumers seeking reliable sun protection. With a legacy of trusted sun care since 1944, the brand aims to ensure that no opportunity under the sun is missed.

For more information and to stay updated about the campaign, follow Coppertone on Instagram and TikTok or visit www.coppertone.com. With the partnership of Ilona Maher, Coppertone is ready to step into a new era of skincare, blending their rich heritage with the needs of modern consumers.

As the world embraces outdoor activities and adventures, Coppertone stands ready to support individuals in their pursuit of enjoying life under the sun, advocating for safe sun practices along the way.