#Japan #Shinjuku #Mapo Tofu #Nakamuraya #spice blend

Nakamuraya to Unveil Customizable Spicy Mapo Tofu

In an exciting culinary development, Nakamuraya, headquartered in Shinjuku, Tokyo, is set to release its new spicy Mapo Tofu product, titled "Karakara Jizai Mapo Tofu," on February 9, 2026. This innovative ready-made Chinese dish will feature a unique mala spice that allows consumers to adjust the heat level to suit their individual tastes, making it a versatile addition to any household table.

Catering to Diverse Taste Preferences

One of the challenges families face is accommodating differing spice preferences when preparing a dish like Mapo Tofu. Research from Nakamuraya indicates that about 60% of households experience these difficulties. Many families resort to making two versions of the dish or compromise on spiciness, leading to dissatisfaction. With this new product, Nakamuraya offers a solution: a separate mala spice packet that can be added to enrich the flavor and regulate the heat to achieve pleasing culinary harmony.

The customizable Mapo Tofu allows everyone at the dining table, regardless of their spice tolerance, to enjoy a delicious meal. By simply cooking the tofu and meat in the accompanying sauce, anyone can enjoy a savory dish, and those who appreciate it can elevate their eating experience with the mala spice.

The Essence of Authentic Chinese Cuisine

Drawing on its rich culinary history since 1932, Nakamuraya has perfected the art of Chinese cooking. The preparation of this dish reflects the company's commitment to quality, with carefully selected ingredients such as sweet bean sauce and fermented black bean sauce expertly sautéed to create a base that highlights the flavors without overwhelming the palate. The result is an authentic Chinese taste that elevates home cooking.

The Unique Mala Spice Blend

The added mala spice consists of a masterful blend of two types of Sichuan peppercorns and chilies, providing a balanced combination of fragrant aroma and numbing heat. This premium spice does not merely add fire; it enhances the umami and depth of the dish, allowing for a tailored experience. By adjusting the amount of spice added, each diner can transform their Mapo Tofu into the perfect representation of their personal spice dreams.

Product Details

• - Product Name: Karakara Jizai Mapo Tofu
• - Description: An authentic cooking sauce for Mapo Tofu that captures the aromatic essence of Sichuan cuisine without overwhelming spiciness. The balanced richness and finesse of ingredients such as sweet bean sauce and fermented black bean are highlighted.
• - Separate Mala Spice: A specially crafted blend that delivers both numbing and sharp heat, enhancing the overall experience and allowing for tailored spice levels.
• - Suggested Retail Price: 238 yen (tax included)
• - Release Date: February 9, 2026
• - Content: 140g
• - Available at: Supermarkets
• - Shelf Life: 1 year and 6 months

A Legacy of Quality

Founded in 1901, Nakamuraya began as a bakery in Bongo, Tokyo. Over the years, they have diversified, launching their renowned curries in 1909 and incorporating Chinese dishes into their repertoire by 1932. Their Mapo Tofu has been a beloved staple since its introduction in 1971. Nakamuraya continues its mission of delivering quality food while honoring traditional flavors, leveraging their chefs' expertise in spice and cooking methodologies to create beloved ready-made meals.

Nakamuraya embodies its philosophy, "Pursuing true value and sharing joy," demonstrating a commitment to creativity and innovation in food, seeking to inspire and satisfy consumers. This upcoming customizable Mapo Tofu promises to be a testament to the company's dedication to quality and consumer satisfaction.