#USA #New York #advertising technology #leadership expansion #Next Millennium Media

Next Millennium Media's Remarkable Surge in Growth

Next Millennium Media, a trailblazer in ad tech solutions, is changing the landscape of advertising by enabling better connections between advertisers and publishers, particularly through innovative, high-impact ad formats. Recently, the company announced impressive growth metrics and a strategic enhancement of its leadership team as it gears up for the latter half of 2025.

In an astonishing report shared on June 12, 2025, the company revealed a staggering 300% increase in agency direct revenue over a mere four-month period, between the fourth quarter of 2024 and the first quarter of 2025. This paradigm shift underscores a strong market demand for their groundbreaking programmatic advertising solutions, which are centered around delivering measurable results and optimizing advertising performance. The firm is effectively transitioning buyers away from traditional platforms and harnessing the power of artificial intelligence for dynamic creative optimization, thereby enhancing conversion rates.

Expanding the Team for Future Growth

In alignment with its impressive growth trajectory, Next Millennium Media's workforce expanded by 35% in 2024 as the company invested in talent to help scale its operations effectively. This increase in personnel is vital as Next Millennium continues to solidify its position as a leading partner in programmatic advertising. The company's campaigns have consistently surpassed expectations, achieving click and conversion rates that are from two to four times higher than Google's established benchmarks. The Return on Ad Spend (ROAS) has been equally remarkable, falling within the range of 125% to 800%. Such performance metrics demonstrate the efficacy of their innovative solutions in today’s competitive market landscape.

Strengthening Leadership for Strategic Growth

In light of this growth, the company has also made notable additions to its leadership team, including the appointment of Francisco Robles as Executive Director. Robles, who brings a wealth of experience from major industry players like The Trade Desk and Meta (formerly Facebook), is now tasked with driving strategic partnerships, enhancing market reach, and leading the development of retail media practices within the company.

"Retail media is rapidly evolving, and we recognize significant opportunities beyond traditional audience targeting and potentially unreliable modeled data," Robles commented on his new role at Next Millennium Media. He emphasized the need for impactful creativity in advertising to ensure that ads resonate with targeted demographics. His vision includes integrating sophisticated audience segmentation with high-impact creative strategies to unlock unprecedented performance in the advertising sector.

Continued Commitment to Direct Connections

Lazar Rubin, CEO of Next Millennium Media, reiterated the company's enduring commitment to its mission since its founding in 2012: fostering direct connections between advertisers and publishers. By innovating ad formats and tapping into exclusive demand and supply chains that are unattainable in open exchanges, the company has consistently adapted to the evolving needs of its partners. This commitment has resulted in stronger conversions and increased revenue streams, demonstrating the effectiveness of their approach.

As the industry looks ahead, Next Millennium Media is poised to continue driving value through the adoption of emerging technologies and data-centric strategies. This approach not only maximizes advertising performance but also aims to provide enhanced user experiences for both advertisers and consumers.

About Next Millennium Media

Founded in 2012, Next Millennium Media connects advertisers and publishers through unique, engaging ad formats, presenting exclusive demand and supply that cannot be found in the open market. The company prioritizes optimizing ad performance while prioritizing user experience and collaborates with leading agencies and brands to foster stronger conversions for advertisers and increased revenue for publishers. To learn more, visit Next Millennium’s website or follow them on LinkedIn.