#USA #Oakland #Kiva #Petalfast #Waveform

Waveform: A New Name in Cannabis Distribution

Kiva Sales & Service (KSS) and Petalfast have officially launched Waveform Sales & Logistics, a tech-savvy distributor that aims to redefine cannabis distribution in California. This new venture comes following the successful merger of the two companies, with the company's debut timed perfectly for the Hall of Flowers event on November 3, 2026.

With a strong commitment to innovation, Waveform sets itself apart as California's #1 full-service cannabis distributor, representing 48 top-tier brands and servicing 975 active retail locations across the state. The company boasts impressive figures, completing approximately 30,000 retail deliveries every year while constantly expanding its operational footprint with new logistics capabilities, including the addition of two new semi-trucks to its fleet.

Expanding Partnerships and Technological Investment

Since the announcement of the merger in March, Waveform has seen a steady influx of new brand partners. Each new addition enhances the network, providing greater route density and retailer touchpoints as well as invaluable sell-through data. This technological edge is further underscored by the company's digital ordering Marketplace, shared customer relationship management (CRM) tool, and a dedicated inside sales team.

According to Arun Kurichety, CEO of Waveform, “Every brand we add makes the network stronger for the brands already on board. More brands mean denser routes, more buyer touchpoints, and sharper sell-through data.” This philosophy underpins Waveform's commitment to investing in its technological platform, ensuring that all partners, regardless of size, can grow effectively in the competitive California market.

Multiple Service Tiers to Cater to Diverse Brands

Waveform offers a flexible structure with three distinct service tiers that vary from logistics-only solutions to comprehensive sales and distribution services. This design allows brands to select a level of partnership that best suits their needs, all atop the same robust technological infrastructure. For instance, brands with existing sales teams can directly access Waveform's warehousing, statewide delivery, compliance support, and accounts receivable management through advanced digital systems. In contrast, those looking for a holistic partnership can opt for services including a dedicated sales team and guaranteed payment protocols via outright inventory purchases.

One of the standout features of Waveform’s service is its 70,000 square-foot warehouse space equipped with a fleet of 45 trucks, ensuring an impressive 99% in-full delivery rate tied together by their cutting-edge technology platform. The Waveform Marketplace equips retail buyers with real-time inventory data, competitive account pricing, and precise delivery timelines, streamlining the sales process.

Strengthening Partner Relationships

The merger has ensured a seamless transition for existing partner relationships, allowing for continuity in service standards and sales strategies. Kurichety continues to lead Waveform, while Scott Palmer maintains his role as CEO of Kiva Brands and chairs the Waveform board. The future looks promising, with plans for expansion into new markets such as New York and New Jersey, leveraging the strengths of their tech-driven distribution model to explore these opportunities.

As Scott Palmer notes, “Waveform is the embodiment of what KSS and Petalfast built together: one unified entity with the reach, data, and talent to propel great cannabis brands forward.” With 48 brands already placing their trust in Waveform’s model, the company is well-positioned to reshape the landscape of cannabis distribution in California and beyond.

In summary, Waveform represents a groundbreaking step in cannabis sales and logistics, combining innovation, technology, and customer-centric strategies to establish a leading presence in the industry. For more information, visit WaveformLogistics.com.