Konica Minolta Japan Revamps Business EC Site with ecbeing Platform

Konica Minolta Japan has embraced the digital transformation of its business sales platform by renewing its EC site, 'bizconcie,' through a partnership with ecbeing. This strategic move is aimed at enhancing online procurement efficiency for office supplies while also providing a seamless customer experience.

Background and Purpose of the Renewal

Since adopting the ecbeing platform in 2014, Konica Minolta Japan has operated the ‘bizconcie’ site for over a decade. As the e-commerce landscape has rapidly evolved and digital buying behaviors have diversified, the company recognized the need to further strengthen its online sales channels. In 2022, they began evaluating the potential benefits of renewing their platform using 'ecbeingBtoB' to achieve a more seamless integration among customers, sales teams, and dealers. The renewal was driven by three primary goals:

1. Strengthening New Customer Acquisition: Enabling immediate purchases upon registration through an open-site concept.
2. Enhancing Customer Value: Improving the purchasing workflow and point management by integrating goods and services.
3. Streamlining Back-Office Operations: Enhancing the ordering operations for IT and SaaS products.

Features of the Renewed 'bizconcie' Site

The newly revamped bizconcie site extends beyond a simple redesign. It introduces several innovative features that significantly improve both customer experience and operational efficiency, advancing Konica Minolta Japan’s B2B business operations to a new level.

1. Subscription Management in EC

One notable advancement is the management of subscription products online. The platform now handles various monthly or annual licensing offerings such as Box, Microsoft 365, and Adobe, empowering the site to manage a complex mix of products, including initial costs and options in bundled sales. This transition allows for a centralized online procurement process that was previously managed individually.

2. Unified Management of Contract Information

With the renewal, users can now manage and display contract information related to their services via a personal dashboard and back-office system. This enables customers to easily request changes to their contract details directly through their account, which is then verified by operations personnel. Consequently, this streamlines previously cumbersome communications around contract updates, enhancing both operational and user experience.

3. Automation in Ordering Processes

The new system allows for individual survey items for products requiring specific information on users and usage locations during the ordering process. This means what was once required to be processed through PDF order forms can now be completed digitally, with information automatically updating supplier sites and order emails, thus minimizing manual tasks and improving accuracy.

4. Accelerating New Customer Acquisition

The revamped website has removed prior restrictions, allowing new corporate clients without previous trading records to register and make purchases easily. This opens up the platform to a broader range of customers, optimizing the first-purchase process for new clients and enhancing the overall shopping experience.

Future-Proofing Sales Activities

Currently, Konica Minolta Japan continues to develop new systems that facilitate closer cooperation among end-users, dealers, and sales personnel. The company aims to enhance sales management functions and digital support for sales activities, paving a way for modern B2B transactions rooted in e-commerce. This initiative reflects their ongoing commitment towards adopting next-generation B2B platform solutions that ensure efficiency and value creation amongst stakeholders.

Comments from Konica Minolta Japan

A spokesperson for Konica Minolta Japan stated that since its launch, 'bizconcie' has closely supported corporate members in managing their buying processes. With the growing demand for IT and SaaS services alongside traditional goods, the company has focused on creating an integrated platform for product and contract management. They intend to further enhance user experience and efficiency in procurement moving forward.

About Konica Minolta Japan

As a domestic subsidiary of the Konica Minolta Group, Konica Minolta Japan provides solutions encompassing digital multifunction printers, IT insights, healthcare devices, and sensing equipment, aiming to solve customer challenges with innovative offerings. Their goal is to create new values across a variety of sectors, from fostering innovation in workplaces to enhancing healthcare quality.

For more information on the business office supplies purchasing site bizconcie and the EC site building platform ecbeing, please visit the respective websites.