#Japan #Tokyo #ThinkingData #ThinkingEngine #DIKW Model

Unlocking the Power of Data in the Gaming Industry

In the evolving landscape of the gaming industry, data has become an indispensable asset. However, many companies are finding themselves stuck in a loop, where their data infrastructure acts as a cost instead of a catalyst for growth. To address this prevalent issue, ThinkingData Co., Ltd., renowned for its specialized data analysis platform, ThinkingEngine, is hosting a crucial webinar on February 9, 2026, targeted at decision-makers in mobile gaming.

Why Does Data Infrastructure Matter?

The gaming sector has witnessed substantial investments in data platforms. Despite this, numerous voices express frustration, stating, “We have more reports, yet we still can’t see our next move.” This webinar is formulated to tackle these challenges by demystifying the basic concepts of knowledge management, specifically focusing on the DIKW model. Participants will gain insights into how to transform massive log data into actionable business strategies.

Introducing the DIKW Model

During the session, we will delve into the stages of the DIKW model:

1. Data & Information: The raw facts emerge, like “DAU has decreased” or “Yesterday's revenue was lower.” Merely investing in this stage limits understanding to the current state of affairs.
2. Knowledge: This stage answers the critical questions, such as “Why has it decreased?” or “Is a particular battle’s difficulty affecting it?” This is where business implications begin to crystallize.
3. Wisdom: The ultimate phase involves strategic decision-making: “Who should we target? What actions should we take and when?” This ability is what drives business momentum.

The MASA Framework: A Roadmap to Success

The key to ascending the DIKW hierarchy lies in implementing the MASA framework, which we will discuss in detail during the webinar. The MASA framework consists of four integral components:

• - Measurement: Identifying what needs to be measured.
• - Analysis: Understanding the data and gaining insights.
• - Strategy: Formulating actionable plans based on the insights.
• - Action: Executing the determined strategies.

During the webinar, we’ll reveal the design strategies to reach the action stage and outline the three prerequisites for successful systems implementation.

Webinar Details

• - Date: February 9, 2026
• - Time: 15:00 - 16:00 (JST)
• - Theme: Why is Your Data Platform Only a Cost Center?
• - Format: Online (Zoom Webinar)
• - Cost: Free

Discover ThinkingEngine

“Data speaks, users move.” This is the mantra of ThinkingEngine, an advanced data platform that has supported over 1,500 companies and 8,000 titles globally. This analytics infrastructure is designed specifically for the gaming industry, facilitating the entire cycle from data collection to actionable execution. It offers a secure integration of multi-platform data with a real-time visualization interface, enabling swift decision-making from operational to executive levels.

Its capabilities extend beyond mere product offerings; ThinkingData also boasts a team of data specialists with a decade of experience, providing hands-on assistance throughout the entire data utilization process. From initial design to operational improvements, ThinkingData maintains a commitment to delivering rapid, data-driven decision-making support conducive to organizational growth.

As a trusted partner, we ensure that your teams evolve into self-sufficient 'data masters' supported by our exceptional operational assistance.

About ThinkingData Co., Ltd.

Founded in 2015, ThinkingData Co., Ltd. has become a leading data solution provider with a significant footprint in major markets, including Shanghai, Singapore, Tokyo, Seoul, and San Francisco. Our flagship product, ThinkingEngine, is a comprehensive platform that integrates data collection, real-time analytics, visualization, and strategy execution in a user-friendly manner. Enabling everyone to act as a data analyst, ThinkingData empowers organizations to make informed decisions and take strategic actions.