Batteries Plus Honors Wpromote for Ad Age's Top Marketing Achievement

Spotlight on Success: Batteries Plus Celebrates Wpromote's Recognition

Batteries Plus, a leader in the consumer and business battery franchise sectors, recently extended its congratulations to its marketing ally, Wpromote. The recognition comes as Wpromote was named Ad Age's 2025 Performance Marketing Agency of the Year, a prestigious accolade that underscores their excellence in digital marketing.

Importance of Strategic Partnerships

This honor highlights not just Wpromote's achievements but also the strategic partnership between the two organizations, showcasing Batteries Plus's commitment to partnering with top-level agencies. Sara Whiteleather, the Director of Growth Marketing at Batteries Plus, emphasized the significance of such collaborations, stating, "Finding the right partners is essential to building an innovative, forward-thinking marketing program. Wpromote's recognition by Ad Age is a testament to the quality of their work and the strength of our collaboration."

Wpromote's methodology combines advanced analytics with engaging storytelling, which resonates well with the mission of Batteries Plus: to market smarter instead of just louder. This award serves as a validation for Batteries Plus's investments aimed at enhancing its marketing effectiveness, improving brand visibility, and ultimately supporting the success of its franchisees amidst growing competition.

Empowering Franchisees for Success

For the franchise systems under Batteries Plus, this recognition signifies a focused effort to market the brand meaningfully. The goal is to empower franchise owners with necessary support and visibility that contribute to their long-term success. Jon Sica, Chief Operating Officer at Batteries Plus, commented, "Wpromote's well-deserved recognition reaffirms that we're aligned with the best in the business. Partnering with a world-class agency provides our franchise owners the confidence that we are making smart, results-driven marketing investments on their behalf."

The collaboration with Wpromote illustrates a cohesive vision to promote Batteries Plus's growth story effectively. Nigel Schroeder, Senior Account Director at Wpromote, remarked, "Batteries Plus has a compelling growth narrative and a leadership team that understands the balance between performance marketing and authentic brand building. It's exciting to contribute to their journey through impactful marketing initiatives."

Currently, Batteries Plus operates over 800 stores across the nation, continuously expanding its reach and improving its service offerings. They specialize in not only batteries but also specialty light bulbs and phone repair services, catering to both consumers and businesses alike. Their differentiated value proposition is anchored in a wide product selection, always available inventory, and a commitment to exceptional customer service.

To learn more about Batteries Plus, including franchise opportunities and a virtual store tour, visit batteriesplusfranchise.com.

About Batteries Plus

Founded in 1988, Batteries Plus, based in Hartland, WI, is a leading omnichannel retailer dealing in batteries, light bulbs, and repair services. Its commitment to customer service and product availability makes it a noteworthy player in the retail landscape. Batteries Plus is privately owned by Freeman Spogli, an influential private equity firm based in Los Angeles and New York City.

About Wpromote

Wpromote is an independent marketing agency that emphasizes growth through innovative strategies. They have served esteemed clients like Intuit QuickBooks and Whirlpool, challenging conventional marketing standards while maintaining a focus on results.

This awarding recognition not only highlights Wpromote’s role in enhancing Batteries Plus's brand presence but also sets the stage for future achievements as both companies continue to strive for excellence in their respective sectors.