#Japan #Tokyo #Kinokuniya #Taisho University #Urban Marketing

A Unique Community Learning Event at Kinokuniya

On March 28, 2026, Kinokuniya Shinjuku will host a special event titled "Urban Marketing: Theme Parks, Corporate Museums, and Bookstores." This initiative is part of Taisho University's diverse community learning opportunities designed for students, high schoolers, and local residents. The event aims to explore how modern urban spaces are meticulously crafted through the lens of marketing.

Event Details

• - Date: March 28, 2026
• - Time: 14:00 - 15:30
• - Location: 3rd Floor, Academic Lounge, Kinokuniya Shinjuku Store
• - Entry Fee: Free
• - Speakers:

- Kazuki Tanigashira, Urban Journalist and Chain Store Research Specialist
- Naoya Takayanagi, Associate Professor and Vice President of Taisho University’s Regional Development Department

This dialogue will delve into topics such as how urban setups like theme parks and corporate museums attract visitors and create engaging cultural experiences, while also shedding light on aspects often overlooked in the marketing-driven design of our cities.

Speakers' Backgrounds

Kazuki Tanigashira

Kazuki Tanigashira is a writer known for his in-depth articles on contemporary urban life and chain stores. His critical approach to urban experiences, backed by historical insights, has gained recognition across various media, including TV and radio. He is the author of several notable works, such as What’s Up with the Penguin at Don Quijote? and Thinking from Book Off: The Cultural Infrastructure Born from Nothing.

Naoya Takayanagi

Naoya Takayanagi focuses on how corporate activities can generate value in local communities. His research spans corporate museums and shop management, aiming to uncover ways for brands to strengthen relationships with their surroundings. His publications include Learning Modern Tourism: Towards Regional Development and Developing and Revitalizing Corporate Museums and Theme Museums.

About Taisho University

Taisho University, established in 1926, operates under the collaborative spirit of four Buddhist sects. Its founding principle emphasizes the practice of wisdom and compassion, reflecting the Bodhisattva's commitment to self-training and assisting others. The university encourages students not only during their studies but throughout their lives to embody this philosophy, promoting an education vision rooted in Buddhist principles of compassion and coexistence. More information can be found on their official website.

Join Us!

This event is not just an opportunity to gain insights from experts; it is also a platform for engaging discussions on the marketing strategies that shape our urban landscapes. To participate, please sign up using the QR code provided, as spaces are limited and will close once filled. We look forward to seeing you at this enlightening event!