Insights from Akihiro Iriyama on Emotional Labor and Decision-Making in the AI Era

Sooup Consulting's 10th Anniversary Event: Key Insights from Akihiro Iriyama

On July 17, 2026, Sooup Consulting, established in 2016, celebrated its 10th anniversary with a memorable event held at the Toshima City Community Center in Tokyo. This event gathered approximately 100 participants, primarily executives and professionals from the administrative sector, creating a rich environment for discussion and exchange of ideas.

The keynote speaker, Professor Akihiro Iriyama from Waseda University Business School, delivered a compelling talk titled "Emotional Labor and Decision-Making in the AI Era." His insights provided a framework for understanding the evolving role of humans as emotional beings in a landscape increasingly dominated by artificial intelligence (AI).

The Rise of the Emotional Era

Professor Iriyama opened his lecture by highlighting a crucial point: the emerging importance of emotions in the workplace. He explained that while AI excels in logic and calculations, human beings possess a unique advantage in emotional intelligence, particularly within the limbic system of the brain. As AI becomes more prevalent in decision-making processes, the ability to navigate emotional labor will set humans apart from machines.

He emphasized that as organizations shrink due to automation, a new focus will arise based on interpersonal relationships. Individuals who maintain a positive demeanor and emotional resilience will increasingly be chosen in collaborative environments, highlighting the growing value of having a good attitude at work.

The Value of Positivity

A significant takeaway from Iriyama's talk was the competitive edge of individuals who embody positivity. As AI takes on the logical aspects of work, decision-making will emerge as an interpersonal experience grounded in trust and rapport. Employers will increasingly gravitate toward those who can foster a positive work atmosphere, making it essential to maintain a cheerful demeanor today and in the future.

Professor Iriyama pointed out that traditional logical reasoning is no longer enough to motivate others. Businesses must adapt their communication styles to appeal to human emotions. As AI fills roles requiring logical analysis, those who can convey messages that resonate emotionally with their colleagues will emerge as leaders.

AI's Impact on the Japanese Labor Market

The expert also shared his thoughts on the implications of AI for the Japanese labor market, emphasizing the necessity of a sense of urgency. With AI technologies rapidly integrating into various sectors, certain job categories—especially managerial roles—are likely to diminish. However, there remains a silver lining for Japan: a declining population could alleviate some pressures for blue-collar workers, fostering a shift toward greater fluidity in the labor environment through reskilling and reorientation.

Human Qualities to Cultivate

A key theme was the importance of enhancing traits that AI cannot replicate. Professor Iriyama stressed that attributes like motivation, coaching, and facilitation are distinctly human functions that will be increasingly sought after in the workforce. As organizations seek individuals who can inspire and engage others emotionally, the dynamics of workplace achievement will transform.

In light of these discussions, a talk session led by Akihiro Iriyama and co-authored by Hirotaka Wada—author of the recently published book "What Always Cheerful People Think"—provided a deep dive into the relationship between workplace positivity and professional success. Their dialogue revolved around the untold stories behind the book's publication and its lessons about sustaining good cheer in the age of AI.

In conclusion, the event was not just a celebration of the past decade for Sooup Consulting but also a forward-looking examination of how emotional intelligence will become a cornerstone of successful career trajectories in the AI era. As organizations navigate the changing landscape, those who cultivate and prioritize human connection will thrive in ways that machines cannot.

For more insights, refer to the event summary and the publication details of Hirotaka Wada's book here.